Introduction The National Education Association (NEA) is a social organization in the United States protecting the right of children who are discriminated against and left behind in seeking education. Here we are mostly talking about Black children living in America. NEA also safeguards the rights of public school teachers and...
Supply chain management is the management of upstream (basic commodity) and downstream (finished product) relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole. It involves the planning and controlling all of the processes that link partners in a supply...
Transport and distribution “Australia Post is a postal services provider, responsible for delivering letters and parcels across Australia” (Australia Post 1). In the past, the organization’s core business was delivering letters and parcels to the people of Australia and other parts of the world. As the world continues to embrace...
Introduction To start with, relationship marketing includes activities undertaken to improve the relations and interactions between an organization and its customers for long-term rewards and profitability. CRM is an abbreviation for Customer Relationship Management. CMR is important because it aids in marketing and applies Information and Technology in achieving their...
Executive summary The external environment of an organization greatly determines its ability to succeed in the market. Organizations possess little control over the factors operating in this environment and must therefore strive to conform to its prevailing conditions. This will involve the formulation of strategies that increase the chances of...
The General Paper Overview This paper constitutes a review from selected academic papers in a selection that satisfies qualitative and quantitative content in a common ration. The paper is built from journals that have been studied carefully for the benefit of this write-up. The studies adopt a blind-peer-review strategy in...
Introduction According to the Public Relations Institute of Australia (PRIA), Public Relations (PR) is “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics.” (Turnbull, 2010). This means that an organization employs the use of its resources, which...
Introduction According to Daft and Dorothy (2009), “human resource management is the strategic and coherent approach to the management of an organization’s most valued assets-the people”. A good human resource management strategy is today considered amongst the most important tools of a business (Gardner, 2002). As the labor market gets...
Most organizations exist to achieve certain goals which it seeks to achieve by engaging employees. To achieve these goals, most of these employer organizations establish a relationship with their employees and provide them with tools required to assist them in understanding the management’s goals and policies and to yield performance...
SWOT analysis for APL Shoe Company A convincing business plan has to take much concern for the company SWOT. Globaltrade (2010) indicates that; when the company has identified its competitive ability and the weakness, its laid down strategies will lead to greater success. APL Shoe Company has identified the following...
Introduction Human resource management is responsible for managing the human resource management of an organization. The branch of management is responsible for recruiting training and motivating employees so that they can improve the performance of an organization. CUERO Ltd is a manufacturing company in the UK. The company manufactures shoes....
The current business global arena is escalating at an alarming rate. The products and services getting into the market have an edging competition that meets or even attracts the eye of the consumers. For a firm or a company to survive in the market competion, several mitigations have to be...
Definition The subject of study that centers on the human skills that supervisors and managers need to be efficient is known as organizational behavior. Organizational behavior is the systematic and technological analysis of human beings, groups, and organizations; its intended and expected outcome is to mentally perceive an idea or...
Introduction Following the elections, there has been a lot of pressure to reduce government spending. “The treasury management strategy demands that the council authorities must set prudential indicators annually to demonstrate that their capital investment plans are affordable and sustainable” (McDermott 4). The fire department and other council departments are...
Introduction The aim of every organization is usually about maximizing profits while minimizing costs. Financial management is concerned with the management of the financial records of an organization to ensure that every activity is performed as planned by the organization. Financial records such as the balance sheet, the cash flow...
Introduction Carrefour is a 53-year-old French international hypermarket chain headquartered in Levallois-Perret, France (Carrefour 2). “It is the third most profitable hypermarket chain in the world, second largest in terms of revenue and the largest in the world in terms of size” (Carrefour 2). Since it is headquartered in France,...
Any business or income-generating company provides essential goods and services to the market for the satisfaction of its customers. Morally, the clients and customers have different perceptions and desires that need to be fulfilled especially during the service provider before, during and after the purchase (Shah 8). In essence, good...
Introduction Southwest Airlines highly promote corporate culture. This is by encouraging free and open communication as well as strong coordination among the team players. This in return yields positive growth which is characterized by high levels of productivity by the employees, efficiency of the operations and thus customer satisfaction. Top-level...
Executive Summary Workplace discrimination is a serious problem that can greatly affect the work atmosphere and finances of a business. Workplace discrimination can be briefly defined as the application of a prejudiced perspective regarding some individuals as a result of personal biased beliefs or simple ignorance. In other words, employment...
Introduction The success of any business entirely depends on the business road map expectations and the alternatives. From the previous studies, it is prudent that the determining factor in the success of the business is not to make lucrative plans with the good dream, but despite all that happens, the...
In today’s business environment, satisfaction of the customer is a key issue in many organizations and this also relates to the success of the business. Organizations are turning to quality management frameworks regardless of whether the organization is dealing with products or services for the overall success of the organization....
Channel pricing involves implementing proper distribution methods in marketing. It encompasses training of the channel vendors on the benefits of products and encouraging promotions of various channel strategies in the market (Newsome, 2004). Appropriate configuration of sales and marketing is vital to efficient selection of channel and pricing strategies. This...
Introduction For the development of small businesses and enterprises, there are some of the desirable characteristics that one must poses as an entrepreneur. This is due to the hurdles that it comes with. Literature refers to it as entering the dragon. Dragon here may be the competition or the nature...
Executive Summary Due to the process of globalization and continued advancement in the technology level, the number of E-Businesses has increased at a very high rate. E-Business is a form of business where all transactions are made through the internet. In this form of business, communication between the business to...
Risk Manager Definition A risk manager is an individual who has been tasked to run a portfolio of derivative instruments that are adjusted for risk to increase return on investment. A risk manager’s role and duties vary from one organization to another depending on the size, nature and the expectation...
Introduction Planning a strategy for a business cannot be conducted without a good analysis of the external environment. The findings of such analysis allow evaluating the industry in which the company operates, which if combined with an internal analysis of the company might reveal threats to avoid and opportunities to...
Introduction Information systems are an integral part of the organization and are composed of people, hardware, structure, and procedures. An organization coordinates work to structures and standard operating procedures. These structure’s operation procedures are formal rules that have been developed over a long time for accomplishing the task. The roles...
Introduction Ethics can be regarded as “the moral standards by which people judge behavior” (Bradburn 2001, pp. 33). In usual circumstances, ethics stipulates that a person should do onto others what he/she would have others do onto him/her. Many people have argued that this cannot apply to a business setting,...
Introduction Classic airline is a Flight Company that deals in flying people across the world. In recent past, the company is facing many challenges and competition from other companies. It is critical for every growing company to lay down its marketing strategies right from the customers, workers and the leaders....
Characteristics of effective business communication Communication simply means the transfer of information from a sender to a receiver, with the information getting understood by the receiver. Communication may also mean the process of people sharing thoughts, opinions, ideas, and emotions. This is one of the most important features that play...
Introduction to Human Resource Human Resource (HR) is a term used to refer to persons who make up the workforce in a firm. The function of recruiting, managing and supervising the HR in an organization is known as Human Resource Management (HRM) (Armstrong, 2006, p. 5). A HR officer handles...
Introduction Business Ethics in business field focus on ensuring that business operators keep to the established policies that guide the production, distribution and sales of good and services. Benefits accrued from business ethics significantly outweigh their demerits. It is with this respect that the paper aims at giving some explanations...
Introduction Communication at workplaces plays a significant role in enhancing organizational efficiency. Through communication, employees are informed about the mission and vision of the organization as well as the available strategies to facilitate in achieving these missions and vision. Nevertheless, communication within organizations is not a simple task. One of...
Group development A group is a compilation of two or more people who take efforts with one another to accomplish some common objective. A successful team will attain high ranks of mission, individual contentment and group feasibility. The stages of the group development are forming stage, storming stage, norming stage,...
Sonic Company is prepared to commence the Sonic 1000 PDA invention by way of special characteristics at a value-added cost for customer and company market place with the intention to participate by way of the existing PDA marketplace. In this systematic and technical economy, PDA’s is turning into one of...
Main argument 1 Topic Sentence Unethical practices continue to occur in business. Therefore there must be business ethics. There is nothing of great global concern as that of proper conduct within the global business fraternity. There is a need for accountability within the society since business operates in the social...
Buyers And Goods From Different Countries Currently, in the global market, there is a wide variety of products that are being sold to customers. Customers play a fundamental role in the growth of a business, without customers who are willing to purchase products the business would stagnate and may eventually...
Motivation: Definition, Forms of Motivation of Employees Different employees enter employment with different objectives. Some get employed to make money, others for leisure while others get employed to attain various goals. Employers must understand the various objectives of their employees to come up with motivation mechanisms. Motivation refers to giving...
Introduction Leadership involves influencing people by changing their minds. There are different leadership and management styles which are based on different theories and assumptions of leadership. The styles adopted for different situations and by different leaders are chosen due to different factors including beliefs and values of the leaders and...
Introduction A communication plan comprises some specified recommendations and estimated costs for many strategic applications needed for launching and sustaining new products, events, or brand organization. An appropriate communication plan vividly recognizes key messages, timeline projected, target audience, tactics, cost estimation, and evaluation of successes. The main goals of communication...
Definitions. Social Responsibility of the Enterprise Social responsibilities are ethical theories concerning every entity, be it a government, organization, or individual enterprise towards the society at large. Social responsibility involves being accountable for the impacts that might be caused by some actions. Every entity has to consider the impacts that...
Introduction Influence is what drives an individual or a group of individuals to change views or behaviors towards a given idea, object, or activity. For an individual, it is the act of the outside forces that changes the individuals’ perception or thought process. These forces may include the ideas of...
Executive summary The purpose of this paper is to compare the marketing approach of two software companies, Apple and Microsoft. The psychological perception of a firm is a very vital aspect that analysts often overlook and this perception has affected the market status of the two companies. Microsoft is an...
Core Competency and Distinctive Competency Core Competency: A core competency is defined as the capital and capacity that defines the competitive advantage a company has over its competitors over time. Core competency is used to portray the personality and is drawn from the capabilities of the company. Examples of core...
Human resource management is a department in an organization or business that is concerned with planning, organizing, implementing, and controlling the labor force, to efficiently and effectively produce quality and quantity products at favorable cost to enhance profit. The department is headed by a human resource manager who is in...
The studies that deal with the aspects like multiple viewpoints in an organization (and other levels of analysis of the different points of view) are fundamentally dominated by the working culture of the company. If we go by the textbook we will find that there are mainly three perspectives that...
Introduction Pricing strategy is the important element of the marketing mix which will determine the fortune of a business. It is an important strategic issue as it is dealing with the product arrangement. The product is Hot Nodle and the pricing of this affects other marketing features like product and...
For the last ten years, Air New Zealand, which was incorporated in 1940, has provided both international and domestic flights serving over 51 destinations. In addition to offering transport services, the company offers engineering and ground handling services. In the past years, it has undergone various operational and strategic changes...
Introduction Marketing is an important part of a business; there are companies that specialize in marketing products of other companies. I am lucky to have had an experience with Krow Communications. It is marketing cum Communication Company situated in the United Kingdom that offers these services to other countries. In...
Job description In every organization, human resource manager plays a significant role in ensuring the success of the organization. The purposes of human resource manager in an organization are immense. In today’s business world, human resource managers act as business partners. They work in collaboration with organization’s stakeholders towards coming...
C. A. F. E. practice gives Starbucks a competitive advantage over other players in coffee industry. Starbucks is currently the leader in retail of specialty coffee beverages and beans. With more than 6,660 retail stores and having licensed over 3700 shopping and airport stores, Starbucks have wide reach to its...
Introduction WestJet airlines started its operations in February 29, 1996 with two aircrafts. By the year 2000, the aircrafts had increased to twenty one. The airline was a low-cost, short haul, charged low-fare, and moved from one point to another to serve the markets in western Canada. The company started...
Introduction Employee turnover is a costly for any organization, especially in the case of executives and professionals. There are various types of employee turnover, and these are determined by what causes behind employees leaving the organization. Some employees leave an organization voluntarily, and this is called voluntary turnover. It is...
The international business arena can be a confusing field due to the variety of business traditions in various parts of the world (Enderle 1999, pp. 9-10). The aim of each business is to maximize gains and minimize losses. This is the rational business option. It is therefore obvious that business...
Skills for a team leader in a multicultural group The major challenges in leading multicultural teams have to do with interpersonal relations with each other, inter-communication with one another, and the different cultural orientations that people portray (Young, 1998, cited in Halverson and Tirmizi, 2008, p.2). Iles (1995) on the...
The atmosphere in which businesses are run has changed drastically over the last few years. The changes that have occurred have made it so delicate to the extent that a slight error in judgment will make it impossible to operate a successful business. One of the areas that have been...
Introduction Project management is a systematic organization of tasks to be performed. While drafting a project management program, it is important to take into consideration the objectives and goals of the project. Project management usually takes into consideration the budget, time, and scope of the project, without these considerations being...
Global Wine is a France based wine manufacturing company that is World number two in this business. Their business is spread in 70 countries and has 15 brands altogether. Its business is divided into two parts, beer, and wine segments. More than 15000 people are employed by the company throughout...
Executive Summary Amazon.com has been successful as an online shopping company. Started in 1995 as an online bookstore, Amazon.com has developed to a high level offering more products to online shoppers. The paper is a situational analysis of this company. It reviews Amazon.com situation under various titles. Amazon.com has experienced...
Introduction Contemporary business organizations face a lot of challenges in their operation. This makes it necessary for various disciplines to be applied in the day-to-day running of the organization. Leadership, creativity, and change are interrelated concepts that play a vital role in the life of any organization. Organizational success is...
Strategic Plan: Plans of Action For any company to achieve its goals and objectives, it must have a clear action plan that is comprehensible (Bibeault, 1998, p.234). The company’s plans of action will ensure that it achieves its set out goals and objectives. In order to succeed, the company has...
Introduction Enron was a major player in energy and was considered one of the most successful companies before its collapse. Failure of this company implication not only to employees and stakeholders but had a high negative impact on the country’s economy. Public scrutiny of the company’s failure through litigation revealed...
Introduction An organization structure is important in each and every company. It helps in improving the working relationship between different departments in a company and also improves performance efficiency in the company. A company with an organizational structure has a proper definition of reporting lines and thus the employees are...
Strategic planning is one of the most important aspects of business activity, as it generally touches upon numerous aspects of a company’s performance such as financial analysis, risk management, business performance, marketing analysis, R&D, etc. HE is crucial for strategic planning from the perspective of suiting the required personnel for...
Market Research International marketing can be defined as the marketing done by companies to foreign markets outside their national boundaries. This form of marketing involves identification and targeting of a particular market zone or area (Davenport, 2000, p. 34). Another consideration usually taken by the companies that want to venture...
Introduction Two observable facts have gradually amplified the significance of quality assurance: the demand for more performance and the demand for better quality, both at a lower cost. The conventional price per performance ratio has intensified the relationship between price, performance and quality. Almost all organizations all over the world...
Executive summary Kudler fine foods’ was initiated by Kathy Kudler in 1998, who had been marketing for a large defense contractor, and is located in San Diego; California area. The main objective and selling point for Kudler was to make all customers satisfied and have an unforgettable experience while shopping....
Executive Summary The tactical plan is a fundamental part of every organization. The majority of the emergent corporations use IT to improve functions and develop consumer service. Mrs. Kudler has developed a strategy to add supply and ordering mechanization by initiating novel e-commerce capacities and online cookery. Kudler Fine Foods...
Four primary customer requirements for a rechargeable drill While thinking in the same line with the buyer, the first thing that the manufacture will have to take into consideration is an item’s design specifications (Hooks, 2001, p.145). One of the basic design requirements to be considered for any type of...
Importance of marketing channels and intermediaries in foreign markets Just like in local markets, business organizations expanding their operations to foreign markets also require marketing channels and intermediaries. His is because these two entities play a vital role when it comes to foreign operations. Without these channels and intermediaries, an...
Introduction The strategic plan is a vital one in the organization where they serve an outline for the decisions in the organization, support in the benchmarking and the boosting factor for the arising plan. Kudler Fine Foods is a retail chain which mainly deals with food products in the dairy...
The main objective of this paper is to list out the quality problems that have been persisting in the area due to different activities that have taken place within Hotel Escargo. As a consultant hired by the Hotel Escargo management team by way of the charge to enhance the Hotel’s...
Introduction Any firm or company needs to lay down strategies for their course of action in the market which are in line with their growth plan. We can define strategy as a plan of the intended course of action in dealing with a given situation with an aim of achieving...
Introduction In a given organization, cultural diversity has proved to be a very critical tool that influences organizational culture. Organizational leaders must look for better plans and methods of coping with the changes of the diverse values that result from the diverse culture in an organization. Integrating values can be...
Company overview Kudler Fine Foods was established in 1998 and deals with food products. It has been steadily growing and expanding and its plans now are to increase the company products and ensure that their customers are being served effectively and efficiently (Articlesbase, 2008). The company is planning to improve...
Integrated Marketing Communication (IMC) is a notion that is widely and largely regarded as an essential marketing management issue because of the usefulness of the incorporation of marketing communication tools such as advertising, public relations, direct marketing, sales promotion and personal selling to optimize the communications impact on intended consumers....
Risk management Risk can be defined as the impact of uncertainty on objectives which can be either positive or negative. Risk management can be referred to as identifying and giving risks the priority, by organizing and making use of the resources economically to minimize the effect of the unfortunate events....
Merger and acquisition are phrases used in corporate strategy and management. They are used to describe deals in buying and selling of companies. Both phrases are quite similar although they have some distinguishing characteristics. Buyout (which is also known as acquisition) involves the buying of a firm (private or public)...
Virtual Working and Teams Virtualization is a concept that is widely used today by most organizations trying to cope up with the challenges of globalization and increased competition. Virtual organizations heavily rely on technology as an important factor for effective communication. Virtual organizations also operate through virtual teams that are...
Introduction Organizations use strategic planning to focus on significant issues that they wish to accomplish in the future. These could be short-term or long-term. Good management is essential for the perfect implementation of strategic plans. Failure to do this leads to clashes with consumers and regulatory watchdogs in the industry....
Introduction Sexual harassment has become an important policy issue in workplaces today. Legal consequences derived from the occurrence of sexual harassment in the workplace have made managers focus more effort to control its occurrence than confrontation with the law. Every state in the United States of America has categorical policies...
Introduction “Change management is a critical aspect of business growth and development” (Hayes, 2007). Organizations that seek success must embrace changes within their culture and operational models to achieve success. “Organizational change management is the process of developing a planned approach to change in an organization.” Hayes (2007) further illustrates,...
Details of the environment in which the Coca-Cola Company operates; areas of competition both direct and indirect; and a SWOT and PEST analysis. S.W.O.T. Analysis It stands for strengths, weaknesses, opportunities, and threats. I will carry an analysis of each separately in response to the question; Strength The company has...
Introduction An organization is composed of people from different backgrounds who will display varied characters and behaviour. It is hence common to find people grouping themselves according to interests, positions, characters and status. However many principles a company may adopt, it is inevitable to do without groups in organizations. A...
Introduction The globalization of business and the intense competitive pressures emerging in the global market are influencing organizations to focus on people in a bid to gain the greatest competitive edge. While the products and services can be replicated, the collective intelligence of employees is unique to an organization whereby,...
Introduction Minimum wage refers to the lowest hourly compensation paid to a worker. This is the minimum rate that workers are offered in exchange for labor. The determination of minimum wage is always under conflict in that its supporters and those who are against hold divergent opinions. Supporters of minimum...
Web 2.0 Technology Improving sales in any business is usually one of the priority goals. Currently, many marketers are continuously inventing ways of attracting more customers to their businesses (Weber, 2007, p.34). With the development of information technology, many clients are using the internet especially social sites to network, find...
Contemporary logistics Inventory can either be tangible or intangible. It can be stock in the sense of goods for sale or as an intangible item in a company’s files. All companies keep inventory which could be in the form of raw materials, supplies used in operations, work in progress, or...
Executive Summary The present report provides an overview of the HR practices regarding the vacancy of accounting specialist filed by the organization. To conform to the guidelines and the policies of the organization as well as the legal guidelines in the United States, the paper provides an outline of the...
The rise of Wal-Mart dates back to 1945 when the founder, Sam Walton opened his first store in Newport using some savings given to him by his father-in-law. By 1975, it had already gone public with 38 locations and 61% in the stock market. He introduces the “Wal-Mart cheer” which...
Introduction As the brand name is very important for the companies being competitive and successful in the particular market, branding, brand awareness, and brand positioning became an integral part of the marketing technology. The modern strategies incorporate psychological and business-directed issues to make the consumers one-brand-loyal using introducing different theories...
Problem Costco is a retail firm that operates within the US retail industry and operates as a warehouse club. As a result, the firm has become very prominent within the US retail industry. However, the firm faces intense competition from other large firms such as Sam’s Club and BJ club....
Introduction The supply chain being one of the major aspects of the organization’s activities must be addressed cautiously to ensure that an organization meets the demand of the customers as per their orders. The supply chain can be refers linking network between the suppliers of raw materials, production plant, and...
Introduction Industries apply different strategies to move forward in a competitive business world. These strategies differ not only based on time but also based on the strategic needs of the industry. Organizational success largely depends on these strategic tools, the excellence in execution of such strategies as well as proper...
Introduction Amazon.com, Inc is an electronic business organization that is based in America. It conducts its sales in different parts of the world and is America’s largest online retailer. It has its headquarters in Seattle Washington and has many other offices in areas where it operates. Amazon.com, Inc was founded...
Executive Summary The discussion of this paper entails an analysis of a brand name. The purpose of the study is to determine what constitutes a good brand name. The various elements which constitute a good brand name are identified and discussed. These include relevance, memorable, legal aspect, quality, evoking interest,...
Introduction What is organizational culture? This is a set of beliefs that exists in an organization and determines how the employees interact with each other as well as how the workers respond to certain situations. The culture, like in any other society, defines issues and expected responses to them. It...
Introduction Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as a continuing dynamic process involving a set of interacting activities that deal with market offerings by producers to consumers on the basis of reliable marketing anticipation. Most...
Introduction Through mergers and acquisitions, Indian companies have been going global in the recent past. The companies having been successful in the local market have endeavored to raise their status and test the international market. Tata Motors Company has not been left behind in this trend. The Indian company has...