Classic Airlines and Marketing


Classic airline is a Flight Company that deals in flying people across the world. In recent past, the company is facing many challenges and competition from other companies. It is critical for every growing company to lay down its marketing strategies right from the customers, workers and the leaders. It is therefore in the best interest of the company to always check customers report concerning their demands so that the customer can in the future rely on the company through set rules and regulations (Pinsonneault and Donovan, 2006). Furthermore, by pricing the costs of flights, the company signifies the rate at which the customers are coming to the company.


Product or service Classic Airlines is marketing

The company through the CRM system of communication can market its cost rate to the customers directly, since the program enables every customer to share his/her views with the company representative directly. It is important to note that through this network, all transcripts from the calls monitored are used to raise concern over the members. Also, customer’s service calls can also be used to determine the product that the customer requires.

Marketing challenges it faces

In a report that was conducted recently concerning the company, formal results aiming at checking the challenges that have led to its down fall in production were evaluated in accordance with the number of customers who are flying. The following reasons were evaluated to be the major outcome for its marketing strategy, i.e. due to the increase in the uncertainty regarding people flying the industry is facing a major lose since the industry stocks are not determining (Koenig, 2005). Also, the number of membership who had joined the reward program had declined since there was no confidence among the consumers.

Moreover, the decrease in consumer membership was discussed as the major outcome for the decrease in the number of the flights, this was because financial crisis that the company was facing. Board of directors stated that; about 15% decrease of flights was to be witnessed for the next 18 months since other companies had expanded very quickly (Pinsonneault and Donovan, 2006). Therefore, the costs of fuels and that of human labor, the company had lost much from their competitors, leading to the downturn of its productivity.

Current corporate culture

After the research and monitoring of data from the airlines in the United States, several concepts of how they market their flight were to be used. These concepts could measure and determine whether customers could return back. In addition, by relating with other companies it was discussed that for every turnout a report of travel industry could be of great importance since it could be used to range with the other companies productivity. Also through conducting interviews with the members of other companies the company could increase its productivity and bring customers to the market.


In conclusion if the costs of fuels and that of flights were lowered more customers could invest in the company rather than going to other companies (Pinsonneault and Donovan, 2006). Also by conducting survey with other companies some valuable results could be of assistance to the company. Furthermore, since membership was valued to be the result of customer turnout, members were advised to join so that more customers could adjust (Maynard, 2008).


Koenig, D (2005). Airlines that hedged against fuel costs reap benefits: New York, Washington Post.

Maynard, M (2008). To save fuel, airlines find no speck too small: The New York Times.

Pinsonneault, A. and Donovan, R. (2006) Management Information Systems: Canada, McGraw Hill Ryerson.

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