The strategic plan is a vital one in the organization where they serve an outline for the decisions in the organization, support in the benchmarking and the boosting factor for the arising plan. Kudler Fine Foods is a retail chain which mainly deals with food products in the dairy and bakery division. The company has implemented the 2003 strategic plan but needs a review of this plan for the better development of the company. Therefore the company’s marketing plan needs further analysis. It was decided to incorporate a new marketing strategy aiming to increase the market share of the company. “Implementation schedules are prepared using a task assignment list or an implementation WBS, an implementation Gantt chart, with interim milestone affixed” (Westcott, 2004, p.16).
The Work Break structure (WBS) could be seen as below:
Total Project Summary: Estimated 100 days with a Budget of $ 3000.
- Preparation of objectives of the marketing plan: 15 days – outlay of $ 200.
- Resource Allocation for the new plan : 10 days – outlay of $ 300
- Designing the marketing plan: 15 days – outlay of $ 500.
End Program milestone 1:
- Researching the marketing plan: 20 days – outlay of $ 500.
- Identification of defects in the new plan – 15 days – outlay of $ 500
End Program milestone 2:
- Actual implementation – 20 days- outlay of $ 1000.
End Design Milestone:
Gantt chart helps us to understand the time taken to complete each phase. The starting date is May 20, 2010 and the deadline is September 5, 2010.
|Tasks||Description||Starting date||Ending date|
|Task A||Formation of team and top management approval||May 20, 2010||May 21, 2010|
|Task B||Selection of the appropriate objectives||May 21,2010||June 5, 2010|
|Task C||Resource allocation for project implementation||June 1, 2010||June 10,2010|
|Task D||Designing phase||June 20, 2010||July 05, 2010|
|Task E||Research phase||July 06, 2010||July 26, 2010|
|Task F||Identification of defects in strategic plan||July 27, 2010||Aug 12,2010|
|Task G||Business analysis||Aug13, 2010||Aug 14,2010|
|Task H||Implementation of the plan||Aug 15,2010||Sept 5,2010|
The success key factors
The key factors for success are an extensive planning system – where a proper planning manual relating to the all tasks are to be specified, the time analysis and the systematic analysis of the strategic planning which needs to be analyzed. The quality factors are to be given utmost importance and the efficiency and effectiveness in the operations are to be continuously monitored.
The budgeting process plays an efficient role in any organization’s functioning. The budget is the indicator of the financial transactions of the expenditures in an effective manner. The factors that are identified in the cash budget are the cash flow, sales flow, wages and salary, rent and depreciations. The main idea during the designs is the increase in sales, increased profitability and the collection targets. The assumption taken for the sales are the increase in 15% to 85% of the sales on a monthly basis.
The financial forecast is to estimate the financial performance of the company in the coming years. The analysis can be done with the help of the balance sheet which gives the actual performance of the company in the past years, the various kinds of financial forecast measures of the Kudler fine products are:
|Project Team Salaries||$50,000|
|Increased Customer Loyalty||$75,000|
|Efficiency in Inventory Controls (Reporting)||$5,000|
|Total Benefits and Savings||$80,000|
The Risk management plan
The risk is an uncertain factor in any event, the risk management plan is a necessity in the organization and it is the responsibility of the project manager to identify the risk and make the contingencies according to that. The main risks identified are in terms of the quality of the products, forming of the systems and the lack of good management team.
The contingency plans are to be made accordingly so as to; alleviate the risks associated with the firm, to have an alternative system to implement the strategic plan, and to develop the appraisal and efficient proper planning system. The various benefits of using the risk management is that the firm can have a proper monitoring of operations performed in the system.
It’s appropriate to conclude that the Kudler Fine food’s marketing plan needs further analysis and implementation of new marketing strategic plans.
Westcott. (2004). Simplified project management for the quality professional: Managing small and medium-sized project. American Society for Quality, p.16. Web.