Cultural Demands and Economic Power of Customers

Buyers And Goods From Different Countries

Currently, in the global market, there is a wide variety of products that are being sold to customers. Customers play a fundamental role in the growth of a business, without customers who are willing to purchase products the business would stagnate and may eventually collapse. Businesses need to design products that are appealing to the customer. They must also meet most if not all of the customer’s demands. Modern markets are facing challenges of developing products with specifications that will satisfy the customer’s demands. They need to modify products into simple, cheap, and destructive ways to attract as many customers as possible. Pricing of products is of great concern, especially in developing countries. Products that fit their economic level attract customers. When a business meets most or all of its customers’ demands, they attract additional customers as their products motivate many customers to purchase them. Proper marketing strategies focus on customer needs; they are geared towards satisfying and keeping the customer to the business. These strategies should be modified to suit the customer demands. With advancing technology, customers’ needs keep changing and the business should amend its marketing strategies as per these developments (Cliff 12). The essay seeks to explore strategies that would help attract and keep many customers to the business

The shopping characteristics of customers in developed countries are different from the behaviors of customers in developing countries. This calls for different marketing strategies for the products. Bulk products can be sold out to customers in the developed world. However, in developing countries, these goods need to be broken down into small packages that suit the customer’s economic levels. These products need to be simple for easier use by the customers. Some products require professional operations which may not be accessed in developing countries. Others especially technological products may need complex gadgets to aid in their operations. Customers will only go for what they can afford and comfortably operate. Customers bring money to the business. This is realized when they buy products. Each customer has their tastes and preferences; hence businesses need to personalize the approach they use in serving their customers. Brand new products are very expensive; underdeveloped countries may opt for second-hand goods since they would cost the customers less money. Products like second-hand clothes may attract more customers in developing and underdeveloped countries than in developed countries (Kotler & Wong 25).

Use of Goods in Different Cultures

In a developing world, the need for new products emerges every day since there are innovations daily. Global marketers need to persuade customers to form different cultures so that they can take the action which the business wants. The challenge is inextricably associated with the vast differences in culture. Products that might be accepted by people of a particular culture may be rejected in another cultural setting. Global marketers are required to harmonize their products to suit diverse cultures. Products sold in the developing world should meet most if not all the needs of the customers at a low cost. For instance, a mobile phone which is used by Muslims has the Koran; an alert people during prayer times, and also has a compass facing Mecca.

This is just a simple gadget with more than one feature which meets the needs of Muslim culture. In the market, such a gadget attracts many customers especially Muslims since it meets most of their cultural demands. To attract many customers companies should design products that accommodate cultural differences like in the case of a Muslim phone. Modification of existing products to suit different cultures would enhance the growth of the global market. Advance in technology has led to the development of many gadgets such as PCs for music; these facilities can be modified to meet the customer needs. For instance, parents from china opposed the purchase of PCs thinking that they distract their children’s schoolwork through listening to music and surfing. Intel Company paid attention and modified the product into learning PCs with education applications and a lock and key that permits parents to prevent their children from listening to music or surfing during study times (Lionbridge par. 7).

For a business to thrive it needs to operate quickly and not dead. Customers contribute greatly to the growth of the business; the business administration has the obligation of attracting and maintaining its customers to boost its growth. Strategies adopted by firms should meet the customer’s needs both personal and cultural. Development of products that can serve many customers faster, for example, the 441 PC in South Africa that allows four users at the same time. People who can not afford to purchase a computer especially in developing countries can benefit from such innovations. These products move fast and bring returns to business allowing its growth. Business strategies require continuous modification to meet the customer’s needs in the changing world. Before laying strategies businesses should consider the current customers’ needs to avoid misplaced priorities. Businesses that fail to adopt new strategies may stagnate and eventually die. Goods do not move since the customer flow is compromised, the returns are low and the business may run at a loss. If nothing is done on improving the products’ marketing strategies customers may shift to a company that offers services that meet their demands adequately. Business success is not realized overnight, the business has to be patient and continue implementing modern marketing strategies. Some firms only take a short duration of time while others may take longer in such a case they should embrace patience (Cliff 16).

Customers play a key role in the development of a business. Without customers who are willing to purchase products businesses would stagnate and eventually collapse. To achieve this, businesses are required to manufacture and modify products that meet customers’ needs. In developing marketing strategies they need to consider the cultural demands and economic power of the customers. Products sold to customers should be cheap, simple, and non-destructive to the customers. The nature and prices of products sold in the developed world are different from those demanded by the developing countries. Developing countries have unstable economic power and may mostly take cheap products; simple products may also fit in the underdeveloped world due to a lack of highly qualified individuals and lack of advanced technology. Proper marketing strategies focus on customer needs; they are geared towards satisfying and keeping the customer to the business. When businesses meet most or all of the customer’s demands, businesses attract so many customers as their products motivate many customers to go for them.

Works Cited

Cliff, Allen. Internet World Guide to One-to-One Marketing.1998. Web.

Kotler, Phillip and Wong, Veronica. Principles of marketing. New York: Prentice hall, 2008. Print.

Lionbridge. Cultural Customization of International Sites: Why it Matter. 2009. Web.

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