Introduction Management skills help the business to grow and remain healthy when basic skills in management are mastered. These skills help avoid crisis through solving problems, making decisions, delegation, planning, self-management and communication. The basic skills form foundation for developing advanced practices in management. Organization personnel struggle because of forgetting...
The business environment is continuously changing, and if the company wants to remain competitive in the global market, it has to develop effective communication techniques. Communication is vital when the company goes through reorganization or change. Communication has a direct influence on the shaping of organizational culture and creating effective...
Ā Marketing proposing a positioning strategy for new lipstick āPlump lipsā This memo proposes marketing strategy for positioning of companyās new product ā lipstick āPlump lipsā. The description and analysis of the productās quality will be presented in terms of its advantages vis-a-vas similar products of other companies. The description of...
Introduction: The term risk has different connotations for different people and circumstances. The general definition of risk according to the Oxford Advanced Learnerās Dictionary is āthe possibility of meeting danger or suffering from harm or lossā. So, risk to a stuntman would indicate physical harm and risk to a businessman...
Wal-Mart Wal-Mart is one of the most aggressive retailers opening hundreds of new stores during 1990s. Wal-Mart holds 40% of the retail market. Wal-Mart, positioned it self as a wholesaler, catering to the professional trade rather than as a retailer selling to final consumers. By maintaining this distinction Wal-Mart is...
Introduction Organizational failure is a phenomenon where an organization becomes bankrupt or even dramatically falls in the market value. A company that falls from its grace, therefore, qualifies for the word āorganization failureā to be used to describe it such that the word is not strictly descriptive of that firm...
At the beginning of the 21st century, China becomes one of the promising countries for investments and market entry. China provides economic opportunities to Southeast Asia, and the competition that China presents is a natural component of the international political economy. Inflation rates, balance of payments, exchange rate stability, government...
Even though franchising per se is a sound business concept, there are good and bad franchises ā and a prospective franchisee needs to discern the difference between the two. Since choosing a franchise is a major decision, a prospect has to consider many factors before taking the final plunge. Initially,...
Effective leadership is one of the influential factors affecting the performance of employees as well as the entire organization. Various approaches to leadership have been developed throughout decades, and transformational leadership is often regarded as the most efficient paradigm (Khan, Nawaz, & Khan, 2016). In recent years, situational leadership is...
Coca-Cola soft drinks are one of the most interesting products for studying the brand product life cycle (PLC) due to the significant success of the company. Coca-Cola is a leading global corporation that began selling its products in 1886 and expanded its activities to almost all over the world since...
The fact that two individuals can be given the same information but interpret it differently shows how significant can the impact of influence on people’s decisions be. The decision-making process managed only by one’s personal opinion may be not constrained by other factors any rely solely on individual attitudes, education,...
Depending on global supply and demand, as well as geopolitical tensions, the price of gasoline can rise and fall. Price spikes in oil markets are mainly caused by the overall difficulty to find and extract fairly priced oil. Oil price increases are generally associated with an increase in inflation and...
Introduction Modern management theories state that corporate culture is one of the building blocks of efficient company performance. Without established physical, moral, and ethical standards of practice, employees and businesses might experience challenges adhering to the rigid demands of the competitive environment. All successful companies have well-developed and progressive corporate...
Introduction Leadership is a very essential element at all levels more especially in organizations. Leadership entails directing other elements, through influence, to get things done. Leadership style on the other hand entails the manner and approach taken by leaders in providing direction, implementing plans as well as motivating people. There...
This chapter provides a description of the background of the study, statement of the problem, justification of the study, research questions, the scope of the study, and limitations of the study. There are various steps involved that include an introduction or coming up with the business idea, growth maturity, and...
Introduction Inventory management is control over the state of the available quantity of goods, as well as the decision-making process aimed at saving time and money. The purpose of this phenomenon is to minimize the cost of goods that a particular enterprise purchases and sells. As the company under investigation,...
Total Quality Management (TQM) is a paradigm used in business and organizational management in ensuring that the quality of products and services are appealing to customers. TQM is a business management tool that is being embraced by many business firms as they work on improving their competitive advantage. Service and...
Executive Summary A significant number of businesses and business firms continue to crop up every day. This further affects the already prevailing competitive business environment. The need for a marketing plan cannot be overemphasized here. It is becoming a necessary condition for firms that either want to enter the market...
Organizational epistemology cognitively views organizational knowledge as an involuntary process where individuals are usually exposed to the knowledge that is in the environment. The senses that are common to most individuals pick the information from the environment and sort it out to build mental models of the surrounding objects. On...
Comparison of H&M and Inditex financial ratios H&M is quite close to Inditex in terms of financial performance and market competition. From the case, Inditex has a lower operating expense than H&M even though their profit margins are almost the same. This implies that Inditex has reduced its expenses to...
Organizational Climate and Leadership The organizational climate at Disney changed dramatically after the sudden death of Frank Wells, a close associate of Michael Eisner. Eisnerās leadership and its effect on the organizational climate are analyzed in this essay. Leadership Eisner, in his later tenure at Disney, became more authoritative as...
Principles of Ethical Leadership Ethical leadership shows the way of how leaders should direct individuals and help them choose behavior in regards to the goals set (Mihelic, Lipicnik, and Tekavcic 32). Deontological (the presence of righteousness) and teleological (behavioral consequences that lead to good or harmful results) ethical principles prevail...
Role of the marketing management process Essentially, the success of brand and product management depends on a proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience. The marketing management process ensures that the product promotion approach goes beyond...
The company believes that effective communication is a powerful determinant of successful performance. As a result, the management sees to the fact that all types of communication are carried out: upward, downward, and lateral. The key aim of this communication is the elevation of trust and understanding between employees at...