Global Strategic Management: Nestle

Nestle is one of the largest food enterprises in the world that have been able to take on every field of nutrition and reach outstanding annual monetary turnovers. With almost 500 factories across the globe, Nestle makes it evident that its large industrial background allows it to claim the title...

Team Management: Building Team Unity

A team without cohesion is just a group of individuals who make disappointing progress. The first strategy to reduce friction between the parties involves the promotion of open communication. By learning to communicate clearly and regularly with colleagues, team members and leaders will improve their emotional competence as they will...

Ineffectiveness of Formal Strategic Planning

Introduction The opinions concerning the traditional strategic approach to management range significantly from one scholar to another. While some of the researchers argue that such an approach is highly ineffective due to a variety of reasons, others believe that it has potential and should not be overlooked. Managers are also...

The Importance of Decision-Making in Organizations

Introduction Decision-making is a crucial component of any company’s success. The thesis of the paper is that perceptions, attribution theory, and bias have a considerable impact on human behaviors in organizations. The sub-topics that will be discussed in the paper include decision-making, attribution theory, personal experience of inaccurate judgment, and...

The Essence of Business Process Reengineering

Introduction Reengineering aims to change the organizational performance using a redesign of the core business processes. The need to speed up the process, improve productivity and efficiency, improve competitiveness, and reduce needed resources resulted in the adoption of reengineering. Business process reengineering aimed to reduce “waste”, as well as integrate...

Kitchen Fashionable Furniture Company Analysis

Hi, Sharks! My name is…I am a founder of Kitchen Fashionable Furniture. I am presenting my company to you seeking an investment to create the basis for the evolution of this business venture and attain success. Kitchen Fashionable Furniture (KFF) is a company that is focused on selling kitchen furniture,...

Zara’s Operation Strategy

It should be noted that operations management includes different functions each of which is responsible for meeting particular objectives and completing multiple tasks. In terms of Zara, this level of management is liable for performing and the supervision of all operations related to the production of goods and the distribution...

Happy Pup Happy Life Business and Company Model

The proposed business will make use of several models. First, the resource-based model will be essential to developing the firm’s competitive advantage because it views a company’s internal resources as key to its overall competitive performance. The resource-based view assumes that the company depends on its tangible and intangible resources...

Aviation Strategy and Planning in the UAE

Introduction The success of any airline is determined by the market and economic conditions, as well as the strategies that an airline adopts to ensure competitive advantage (Doganis 2006). For example, the economic environment of the GCC region is reliant on oil price (Akoum et al. 2012). However, over the...

Business Communication and Research Methodologies

Abstract Effective communication in a business environment plays an important role in enhancing flow of knowledge within a firm. Knowledge management in the current competitive environment defines the ability of a firm to gain a competitive edge over market rivals. Firms have realized that the best way of achieving market...

Entrepreneurship. The Bughsha Company and Product

Company description The Bughsha Company will offer the Bughsha Must Have Box product. The Bughsha Company is considered as a full-service beauty products packing through the Bughsha Must Have Box product. Additionally, the Bughsha Company will provide customers with a relaxed and pleasant customer care services in the product selection...

Global Financial Crisis and Governmental Responses

Introduction The 2007-2008 global financial crisis constituted a defining moment of the US economic business cycle. It initiated in spring 2007 following a housing slump. Later, it grew into a crisis of global economies during the late summer of 2007. In autumn, nations such as the UK experienced credit crunch...

Developing a New Firm and Business Strategy

Modern education should provide students with the knowledge enabling them to own and run their private firms (Hipple 18). Such efforts can be summed up under the word entrepreneurship. Entrepreneurship lets people discover, evaluate, and exploit available opportunities to create future goods and services. Such processes generate economic growth through...

The Role of Transportation Management System in Supply Chain Management

Introduction Transportation has always been a vital part of businesses, one that they cannot exist without. Today, transportation is much more than the movement of goods from one destination to the other. It plays a major role in ensuring customer satisfaction, operational costs, quality of products placed on the shelves...

Management: The Essence of Leadership

Leadership is defined as the practice of social manipulation or simply, social influence. It is the process by which an individual will utilize and enlist their influence to shape public opinion and get the support of other people in the accomplishment of certain responsibilities or tasks. Leadership is about taking...

Managerial Communication – Analysis of Three Cases

Managerial Communication, Case Analysis A “Every word counts” is an article written by Patricia S. Eyres with the purpose or aim of discussing the importance of structuring business communications in such a way that these communications cannot be used as evidence to pin down the person making such communications. Due...

Organizational Communication and Management

Introduction In any organization, there is a possibility that individuals who work there will be entangled in one form of conflict or another. A foundation for the development of conflicts is brought about by the failure to agree on principles. Disagreements can be between two individuals or groups of people...

Brand Story: Costco and Wal-Mart

Competitor Analysis The primary competitor of Costco is Wal-Mart, which is equally a global retail brand with a strong presence in the US and Canada. The two companies target similar customers and have the same strategies for retailing their products. The competitive matrix between Costco and Wal-Mart is summarized in...

Management Concepts and Skills

Decision Making Decision-making is an important part of the obligations a manager is expected to accomplish. Business decisions have a close relationship with improvement in the operations of a business or exploration of new opportunities to increase the profits of a business. I have learned that when managers make decisions,...

National Air Services Group: Service Marketing

Introduction NAS Airlines is a subsidiary of Saudi National Airline Services, located in Jeddah. It manages domestic and global programmed flights to more than 90 nations in the Middle East, Asia, America, and Africa. Local and global charter trips are frequently operated in two seasons, Ramadan and Haji. The major...

Psychodynamic Approach Survey

Introduction Determining the Personality type of individuals is very important in establishing their strengths and weaknesses, as well as areas of specialization. Most leaders find it difficult to establish their personality type. This has made efforts towards improving areas of weaknesses quite challenging. Several theories have come up to assist...

Marketing Plan of G Company Limited

Introduction Following the development of a new line of small electrical appliances by our engineers, G Company Limited is obliged to present this new marketing plan that will operate for three years. The company’s previous marketing plan does not favor the new electrical appliances since it does not cover the...

Coca Cola Company: Strategic Management

Introduction Research clearly states that for any organization to survive in the current global businesses then the management in the firm should ensure that there is the compliance of various management concepts that are normally used to avoid the existing unfair business competitions globally. In this case we find that...

The Hemp Products: E-Commerce Business

Executive Summary This proposal will discuss the setting up of an E-Commerce business that will essentially deal with the sale of hemp products for use in the areas of health, beauty, home, clothing and even building materials. All this will be done over the internet. The website will also act...

Primo Motors: The Marketing Plan

Introduction Primo Motors is the third largest car vehicle dealer in the United Kingdom, dealing with pre-owned and late model vehicles, dedicated to matching buyers to their needs. It intends to introduce a new hybrid car in the market to diversify its portfolio of products and capture a larger market....

Trustworthy Management Technology, Inc.: Business Plan

Executive Summary The new Company that is going to be started will be called Trustworthy Management Technology, Inc. (TMT). This company will be giving to the market computer products and also computer services. The customers that will be mainly targeted are the small businesses. The company is going to concentrate...

“The Social Responsibility of Business Is to Increase Its Profits” by Friedman

Companies are built, and business is developed in order to gain some profits, and the orientation to receiving more profits is the main responsibility of business. This point of view is discussed by Milton Friedman in his article “The Social Responsibility of Business Is to Increase Its Profits”. Friedman argues...

SolaTec Project: Marketing a New Product

The marketing mix and strategy used to “sell” a product or service to the targeted customers determines its success in the market. One important thing to understand is that “new products can be appealing to the targeted consumers if they seek to improve their living conditions” (Hooley et al. 63)....

Transformational and Servant Leadership Comparison

Introduction It has been acknowledged that different types of leadership exist. It is vital to choose the right type for a particular situation, organization or community. Transformational and servant leadership can be regarded as two most effective types of leadership. The two approaches have a lot in common, but differ...

Wal-Mart’s Benefits of Diversity Management

Introduction Wal-Mart is “the world’s largest company” (Fishman, 2003, para. 5). During periods of economic recession and inflation, Wal-Mart was responsible for 12% of the US economy’s productivity gains and played an integral role in the lowering of inflation rates (Fishman, 2003). The reason behind its continuing success and growth...

Wal-Mart’s Employee Compensation Plan in China

Introduction Wal-Mart has started operations in a big way in China and the company has opened thirty-one outlets in fifteen Chinese cities and has 16,000 employees. Though company officials do not give the exact figures, there is boom time for the company and reports suggest that the total revenues in...

Wal-Mart’s Diversity Management Plan in China

Introduction Imagine, if you will, that you are Coleman H. Peterson, the former executive vice president of people for Wal-Mart Stores, Inc. You retired from that position in 2004, but have just received a confidential call from the CEO of Wal-Mart requesting that you consult directly to him, and your...

Research in Motion Corporation

Executive summary Company profile provides brief information about a company. The information includes the company vision, mission, goals and objective and how the company has used them in attaining its market objectives. The company profile also gives information on leadership structure and in relation to the leadership style of a...

Researching Activity-Based Costing

Many factors compel companies to use activity-based costing. There are different signs that show that companies can be able to implement ABC. Most of the organizations that use ABC have a high probability of cost distortions. When companies use one activity to recover overhead, there is a very high probability...

Inefficient Efficient Market Hypothesis

Introduction Efficient Market Hypothesis (EMH) very emphatically states that it is impossible to successfully time stock or market swing even after using all information about stocks. The theory of the Efficient Market Hypothesis, developed by Eugene Fama in 1960, is based on the concept that the relevant information and factors...

Nybrostrand Company: Accounting Report

Nybrostrand Company Income Statement For the year ended December 31, 2014 Account Debit Credit Revenue 586,000 Cost of goods sold 307,000 Gross Profit 279,000 Expenses Marketing 4,500 Depreciation Expense 24,350 Insurance 1,400 Property taxes 16,900 Rent 28,000 Salaries 78,500 Utilities 6,700 Total expenses (160 350) Net Profit 118, 650 Nybrostrand...

The Role of Human Resources in Business Strategy

Abstract Industry Analysis The word steel industry is not attractive to new companies. This unattractiveness is associated with its profitability versus the competition, prices for raw materials and the emerging substitutes. In the article ‘The world steel industry emerging from the Great Recession’ the authors point out that despite the...

Branding: An Indispensable Marketing Tool

To be successful in business, it is not enough to have a good product – one should also be able to successfully communicate its quality to potential consumers, emphasizing what differentiates it from competitors. To achieve this goal, many organizations these days invest time and resources into developing strong and...

Sheikh Mohammed bin Rashid Al Maktoum’s Leadership Assessment

Strengths – Persuasion The UAE has rapidly become one of the world’s leaders in technological innovation, infrastructure and trade. The country has had the ability develop in an unprecedented pace, set in part by its Prime Minister and Leader of Dubai, Mohammed bin Rashid Al Maktoum. The man has remarkable...

Organizational Structure and Strategic Performance Management

The aim of this proposal is to address issues regarding the workforce structure, culture, employee retention, and employee recruitment. Creating an ideal working environment where every employee feels valued is a step in the direction of employee satisfaction. Various personnel retention strategies are essential to an organization because their adoption...

Apple: Jobs’ Leadership Success Case

Introduction One of the most powerful tech companies in the whole world, Apple does not need an introduction. In its 44 years of existence, the US-based company evolved from a start-up that assembled computers in Steve Jobs’ garage to an international powerhouse. The corporation is present on five continents and...

Corporate Social Responsibility in the Developing World

Historically, companies have mostly pursued the goal of profit maximization at the expense of all other considerations. However, when the same entities participate in activities that do not promote this objective and instead advance those of a social or philanthropic nature, they are deemed to engage in corporate social responsibility...

Income Statements: Organization’s Revenue

Introduction Revenue is the total amount of money received by an organization from the goods sold or the services it provides to its clients during a given period. Normally if all conditions are held constant, the organization’s revenue would usually comprise the total value of net sales earned, the amount...

Business Financing and the Capital Structure

The process of financial planning is used to estimate asset investment requirements for a corporation and involves a number of steps. One such step is the need for a projection of financial statements, where profit and loss accounts, as well as the balance sheets of the company, are prepared. The...

Lenovo Financial Investment: Company Information

This report presents various aspects of Lenovo Group Limited. It shows the company’s history, operation information, and management team. It also presents the form of the organization, economic stability, which includes Lenovo’s strengths, weakness, opportunities, and threats. The report also looks at the market position of Lenovo against its main...

Social Media Impact on the Business

Introduction Due to increasing competition in the global market, numerous organizations have resolved to advertise their products and services through social networking media. Facebook is one of the major social networking sites used by most managers who endeavor to improve the sales of their products. Besides, it is one of...

Dell and Apple Companies: Marketing Communication

Introduction Communication remains one of the most important tools in the current market. The market has become increasingly competitive. As Chaston (2009, p. 78) states, the market is getting very competitive as the world embraces globalization. The world has been turned into a global village. An American company can now...

Apple vs. HP: Integrated Marketing Communications

Introduction Integrated Marketing Communication Mix (IMC) has been identified as a major contributor towards aspects of communication development. Marketers have developed an extensive understanding of the concept as involving more than coordination of various elements of marketing and communications programs (Wilson, 2001). Basically, IMC forms a business process capable of...

Vertu Company: Integrated Marketing Communication Plan

Purpose of the plan The Vertu Company is based in the UK and has been in the mobile manufacturing and retailing business since the year 1998. There is an urgent need to create an integrated marketing communication plan to ensure that the company remains competitive in its current market expansion...

Transformational Leadership Style Inventory

Introduction Leaders must ensure their employees are satisfied with their working conditions. Nurse Managers should ensure their workers are contented with their career objectives. Nurse leaders can use different leadership strategies depending on their targeted objectives and goals. An inclusive leadership strategy will produce the best goals. Successful leaders “understand...

Report- Business to Business Marketing

Introduction In the current business world, the level of competition in the market has increased significantly (Cloud Creative Group, 2011). This implies that there is a need for marketing to succeed in such a competitive environment. It also demands adjustments to accommodate the current changes taking place in the market....

Financial Service Regulation

Introduction Financial regulation is a way of regulation or administration that subjects financial establishments to requisites, precincts and procedures aimed at maintaining the reliability of the financial structure. Financial regulation involves laws and policies, which regulate what financial institutions, for instance banks, brokers and investment organisations can do. These laws...

Social Responsibility of Corporations

Corporate social responsibility refers to a commitment by an organization to promote the well-being of a community by carrying out discretionary business practices as well as contributing its corporate resources (Kotler & Lee, p. 3). The term corporate social responsibility was founded in the 1970’s when companies started considering their...

The Birds Eye Foods Company’s Strategic Management

The success of any business to a large extent is determined by how the business strategy and operation strategy are connected. At all times, the operating strategy should support the business strategy. This can only be achieved if certain aspects such as competitive priorities were carefully decided upon, and are...

Decision Support System in Governmental Organizations in Saudi Arabia

Summary of the proposed study It will be a descriptive survey (Scarbough, & Tenenbaum 2001, p.143) where the researcher shall seek to determine respondents’ perceptions or understanding on the role of DSS in improvement of human resource management in a controlled manner. Purpose of the proposed study The study will...

Logistical Execution System: Supply Chain Management and Logistics

Description of the Project The present project focuses on the development of a business plan for employing an integrated supply chain network between multiple companies. This project aims at developing a plan which when implemented, would augment the efficiency and profitability of the companies. It does so by addressing the...

Importance of Risk Management in Centre Point Systems

Prelude Centre Point Systems is a large organization involved in the manufacture and distribution of computer hardware and other accessories. Center Point Systems manufactures networking switches, computer systems, printers, among other products. Centre Point Systems has a huge employee base of over 1000 dedicated professionals spread across five departments i.e....

Statement of Auditing Standards 99

SAS No. 99 provides standards and guidelines to external auditors in performing their duty towards fraud in the audit of an organization. SAS No. 99 explains fraud as an intentional activity, which leads to material misstatements in the financial statements. The standard recognizes two categories of fraud, these are misstatements...

Company Formation in Kuwait

Introduction The formation of business entities in Kuwait is regulated by the Commercial Companies Law No.15 of 1960 that was amended to give the Commercial Law No. 68 of 1980. Under this law Articles 23 and 24 lay down the basic guidelines for establishing business organizations. Article 23 deals with...

A Quality Improvement Plan For a Hospital Organization

Introductions Continuous quality control in health care is evident in different contexts. It has been given different terms such as total quality management or Continuous Quality Improvement (TQM) (Roth 1998, p.3). Continuous Quality Improvement (CQI) engages personnel in planning and executing continuous flow of improvements with the objective of enhancing...

Financial Market and Risk: Credit Risk, Liquidity Risk, and Solvency Risk

Managing risks is one of the bank’s management functions. In this study we shall look at three types of risks; credit risk, liquidity risk and solvency risk. Liquidity risk Liquidity risk refers to a phenomenon where the bank is not in a position to honour its obligations whether regular, contingent...

Financial Market and Risk Analysis

Introduction Every business enterprise is initiated with the main aim of gaining investment rewards. However, such businesses may encounter a given degree of uncertainties during their operation thereby lowering the actual returns way below the expected financial returns. The probabilities of such occurrences constitute the financial risks in the business....

Leadership as the Major Determinant of the Level of Performance of Any Organization

Introduction Leadership is the process of ensuring that all things are working as required in ant given organization or in a team. Every group of individuals functioning together needs to have a leader who will be overseeing the various duties and responsibilities in the organization. There are various styles of...

Different Pricing Strategies

Terms of references Our doesn’t end in ensuring that our company produces some high-quality products/services, but also includes the burden of apportioning the right prices to them. This report looks at the different pricing strategies that can provide appropriate prices to company products. Traditionally, product prices vary from one market...

Managing Human Resources: The LAMP Model

The LAMP model is one of the methods used for the evaluation of the employees in an organization. As Cascio notes, “The letters in LAMP stand for logic, analytics, measures, and process, four critical components of a measurement system that compels strategic transformation and the effectiveness of the organization ”...

Collaborative Planning Forecasting and Replenishment

Introduction Advance in technology and globalization has brought new innovation that has made organizations to easily collaborate and replace the traditional adversarial relationship. Collaboration enables organizations to attain the goals they have set for themselves through intra/ inter-organizational coordination and collective decision making (VICS, 2004). This enhances the way business...

Airline Industry Crisis: The Problems Facing the Industry

When Skybus Airlines announced that it was stopping its operations after declaring its bankruptcy status recently, it became apparent that the industry’s prospects are headed downhill since it became the third airline to shut down its operations within a record one week (Yousfi 13). The preceding airlines that had their...

Four Seasons Segmentation, Targeting, and Positioning

Introduction This report will discuss the Four Seasons Dubai Beachfront Resort, a luxury hotel that is located in the city mentioned in its name. It is a part of a successful global chain that is renowned for its success in a competitive industry. Four Seasons has achieved this goal by...

Kurt Lewin’s Change Theory in Organization

Change is an inherent part of the existence of every individual, company, or society, especially under pressing circumstances. Change management is an umbrella term for a variety of approaches developed by different scientists and researchers and dedicated to facilitating the change process in any organization. Change theories seek to help...

Customers the Most Important Group of Stakeholders

Introduction According to Borden (1984), the forces that influence the marketing mix include consumers, trade, competitors, and government. At the same time, it is possible to state that customers are the most important stakeholders due to several reasons that will be discussed below. Main body Prior to addressing the statement...

Maryland Technology Consultants: New Hiring System

Introduction MTC’s business purpose is to supply its customers, including small- and mid-size businesses, nonprofits, and governmental organizations, with highly professional experts and consultants in business process consulting, IT consulting, and IT outsourcing consulting. Currently, the firm is anticipating expanding procedures, which will require the fast hiring process of numerous...

Risk Identification, Analysis, and Management

Risk is an inherent part of any project, ranging from dangers that can delay it somewhat or increase costs to ones that can jeopardize its entire existence. It is unproductive to deny their existence, as that will only make them more likely to manifest through negligence. As such, risk identification...

Technology of Use Customer Relationship Management

Customer Relationship Management (CRM) represents the idea of promoting the improved relationship between a company and its stakeholders. Customers play an essential role in supporting a business; hence, they must be treated with high regard to guarantee loyalty. The concept of CRM, thus, directs special attention to aspects, including customers...

Leadership and Power Relations

Introduction Leaders must employ power to improve the individual, team, and organizational outcomes effectively. Power refers to the ability to influence, persuade, and support an individual or team’s efforts to accomplish a goal (Peyton et al., 2620). The purpose of this presentation is to describe leadership power based on French...

New Entrepreneurial Business in Unforeseen Situations

Introduction The process of commencing a company requires a greater level of commitment, while most often entrepreneurs do not appreciate the substantial amount of resources, energy, and time necessary for growth. This process entails comprehending issues such as sales and marketing, financing, legal dynamics, and human resources. Notably, individuals start...

The Role of Perception in Decision-Making

In a broad sense, perception can be defined as the way of seeing and understanding reality. Individuals tend to differ in their interpretations of things, people, and events, which demonstrates that perception is a highly individual feature. People’s view of the world can be affected by such factors as personal...

Developing Leadership and Management Skills: Key Strategies and Tools

The phenomena of leadership and management intersect at several points, which often leads to people conflating the two notions. However, leadership and management services pursue different goals, which becomes clear from the existing definitions of the phenomena at hand. The difference between leadership and management becomes more evident after considering...

The Marketing Strategy of Kmart Australia

Introduction The business environment of the 21st century can be characterized by increasing competition in all areas. The tendency has emerged due to globalization and new technological advancement, altering the processes. Consequently, organizations must make considerable efforts to withstand the pressure and remain in the business. Effective marketing has become...

Strategic Marketing: Concepts and Cases

Introduction In the modern world, competition among businesses in various sectors is significant. Customers have many alternative products and brands to choose from, and this has a substantial impact on business planning and operations. When competition is high, businesses become concerned not only with their day-to-day operations but also with...

A Cooperation Between Jarir Bookstore and Mobily Telecoms

Today’s electronics market of Saudi Arabia faces tremendous growth since more and more people use mobile devices, laptops, and other related products. To meet this growing demand, Jarir Bookstore proposes the creation of a new product in cooperation with Mobily Telecoms. The purpose of creating a joint venture is to...

Potential Impact of Sustainability on Corporate Financial Performance

Sustainable development strategy is the advantage of responsible companies that are aware of their impact on the environment and the local population. Such companies take into account the requirements and needs of society and provide open information about their activities. A sustainable development strategy is a certain mechanism that starts...

Project Management Instructional Design: ADDIE Framework Is Inadequate

Abstract This paper aims at discussing the ADDIE model as a framework in the context of project management instructional design and proving this model as inadequate. The evaluation of project management and instructional design helps to comprehend what can be expected from ADDIE. The comparison of different instructional design models...

The North Face Company’s Branding

Introduction Branding is an important tenet of marketing and business communication because it influences multiple aspects of corporate performance, including business sustainability and profitability. Based on its effect on corporate performance, good branding strategies are related to increased revenues and heightened brand awareness because it helps people to define their...

Decision-Making Processes: The Challenges of Decision-Making

Introduction Decision-making has become a critical step in any type of engagement. Indeed, the efficiency of decision-making affects everyone involved from those working in the corporate world to those in a non-governmental institution seeking ways to please its donors. Interestingly, making judgments is always perceived as a management issue whereas...

Decision-Making Process During Different Stages of Business Lifecycle

Introduction The decision-making process in business is a matter of increased attention among scholars around the globe. In general, there are seven steps of the decision-making process, including identifying the decision, gathering information, identifying alternatives, weighing the evidence, making a choice, implementing the decision, and reviewing (Vermeulen and Curseuurseu, 2008)....

Corporate Social Responsibility Issue Concerning Doing Business in China

Introduction Corporate Social Responsibility (CSR) is an essential factor for developing companies, and as the Chinese market is emerging to its superiority as well as becoming more integrated, it is growing increasingly important. Under the definition of corporate social responsibility, one might imply the company’s voluntary participation in the social...

Construction Supply Chain Management

Introduction Every business sector uses a defined and manageable supply chain framework where the link between firms or Corporations converts a string of essential services, goods, and solutions into ultimate products. In principle, builders, material suppliers, support teams, and project actors socialize within a beneficial process designed to buy a...

The Future of Jobs and Work Environment

The society keeps on changing over time, and so does every aspect of life. Jobs and the work environments evolve in line with societal changes driven by social, economic, technological, environmental, and political factors. By looking at the past and the present, we can accurately predict the way the future...

E-Commerce Report for The Book Emporium

Technological advancements keep expanding the boundaries of people’s daily lives, influencing many industries at once. Bookstores are not left untouched by the progress as well, and the World Wide Web is rapidly transforming the book market. E-commerce has taken over this particular market the strongest, as it is possible to...

Poor Communication at the Workplace

Executive Summary Poor communication in business and the workplace can be a major factor that affects the overall performance of the juice company. The given problem is the result of improper management and the presence of communication barriers. The change needs to occur from top to bottom, where the management...

Communication Trends in the Workplace

Introduction Communication is the exchange of information through various mediums and is crucial for all organizational processes. As society continues to change fast, communication is also evolving in line with technological advancements and changing employee’s requirements (Shwom & Snyder, 2012). In the finance industry, there is a need to identify...

Nike Company: Digital Marketing, Branding and Strategy

Introduction Taking the top spot in the global sportswear industry represents a major challenge doe several reasons, the key one being the need to meet the standards of both the sports industry and the apparel one. The strategy developed by Nike has been quite effective in handling the described challenge,...

Ethical Branding and Corporate Social Responsibility

The current Coronavirus-19 pandemic has challenged governments and businesses to make complicated decisions that affect public well-being. While preventing the spread of the disease is the primary concern, companies also face the concomitant economic issues, such as a lack of customers, decreased profits, and difficulties in paying wages to employees....

Developing a Business Strategy: Woolworths

Introduction Businesses should update their strategies periodically and consider the nature of rivalry in their respective industries to remain profitable. Leaders can utilise such strategic actions or initiatives to attract more potential customers, maximise performance and achieve their outlined organisational goals. Woolworths has been in business for 95 years. It...

Importance of Branding to Organisations: A Case Study of Mercedes Benz

Introduction Branding is an important tenet of corporate management because it communicates a company’s value to its customers. In this regard, researchers have linked it to business sustainability, profitability and market expansion (van Everdingen, Hariharan and Stremersch, 2019; Colicev et al., 2018; Kumar, 2018a). Based on its effect on corporate...

Branding and Marketing Communication: Impact on Brand Equity

Introduction Studying branding in the context of a particular company is exciting as it allows seeing how branding concepts and tools can be applied in the real world. The present proposal will outline the context of the individual report by explaining the importance of branding for organizations and consumers and...

International Management: Cross-Cultural Communication

International business management is a complicated area that should develop methodologies that aim at closing cultural gaps and destroying the barriers. Growing numbers of multinational corporations and demographic changes, such as migration, challenge international communication practices. Due to the emergence of diverse teams, the managers need to adopt new approaches...

Global Communication: Importance for Business

Introduction Global communication refers to the development and distribution of information by verbal and non-verbal means in an international environment. The significance of global communication cannot be overestimated since it enables partners from different sides of the world to collaborate effectively. Global communication is crucial in the spheres of business,...