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Ethical Issues & Social Responsibility in Business

Definitions. Social Responsibility of the Enterprise Social responsibilities are ethical theories concerning every entity, be it a government, organization, or individual enterprise towards the society at large. Social responsibility involves being accountable for the impacts that might be caused by some actions. Every entity has to consider the impacts that...

Influence Processes in Companies

Introduction Influence is what drives an individual or a group of individuals to change views or behaviors towards a given idea, object, or activity. For an individual, it is the act of the outside forces that changes the individuals’ perception or thought process. These forces may include the ideas of...

Apple and Microsoft: Marketing Approach Comparison

Executive summary The purpose of this paper is to compare the marketing approach of two software companies, Apple and Microsoft. The psychological perception of a firm is a very vital aspect that analysts often overlook and this perception has affected the market status of the two companies. Microsoft is an...

Strategic Management and Business Policy

Core Competency and Distinctive Competency Core Competency: A core competency is defined as the capital and capacity that defines the competitive advantage a company has over its competitors over time. Core competency is used to portray the personality and is drawn from the capabilities of the company. Examples of core...

Technology in Human Resource Management

Human resource management is a department in an organization or business that is concerned with planning, organizing, implementing, and controlling the labor force, to efficiently and effectively produce quality and quantity products at favorable cost to enhance profit. The department is headed by a human resource manager who is in...

Organizational Behavior: Change Management & Workplace Ethics

The studies that deal with the aspects like multiple viewpoints in an organization (and other levels of analysis of the different points of view) are fundamentally dominated by the working culture of the company. If we go by the textbook we will find that there are mainly three perspectives that...

Hot Nodle Product’s Pricing Strategy & Marketing Mix

Introduction Pricing strategy is the important element of the marketing mix which will determine the fortune of a business. It is an important strategic issue as it is dealing with the product arrangement. The product is Hot Nodle and the pricing of this affects other marketing features like product and...

Air New Zealand Company’s External Analysis

For the last ten years, Air New Zealand, which was incorporated in 1940, has provided both international and domestic flights serving over 51 destinations. In addition to offering transport services, the company offers engineering and ground handling services. In the past years, it has undergone various operational and strategic changes...

Technology and Management Functions

Introduction Marketing is an important part of a business; there are companies that specialize in marketing products of other companies. I am lucky to have had an experience with Krow Communications. It is marketing cum Communication Company situated in the United Kingdom that offers these services to other countries. In...

How a Human Resource Manager Operates

Job description In every organization, human resource manager plays a significant role in ensuring the success of the organization. The purposes of human resource manager in an organization are immense. In today’s business world, human resource managers act as business partners. They work in collaboration with organization’s stakeholders towards coming...

Issues In Starbucks’ Supply Chain Management

C. A. F. E. practice gives Starbucks a competitive advantage over other players in coffee industry. Starbucks is currently the leader in retail of specialty coffee beverages and beans. With more than 6,660 retail stores and having licensed over 3700 shopping and airport stores, Starbucks have wide reach to its...

WestJet Airlines Case Analysis

Introduction WestJet airlines started its operations in February 29, 1996 with two aircrafts. By the year 2000, the aircrafts had increased to twenty one. The airline was a low-cost, short haul, charged low-fare, and moved from one point to another to serve the markets in western Canada. The company started...

Employee Turnover to the Efficiency of the Organization

Introduction Employee turnover is a costly for any organization, especially in the case of executives and professionals. There are various types of employee turnover, and these are determined by what causes behind employees leaving the organization. Some employees leave an organization voluntarily, and this is called voluntary turnover. It is...

Culture and Business Ethics

The international business arena can be a confusing field due to the variety of business traditions in various parts of the world (Enderle 1999, pp. 9-10). The aim of each business is to maximize gains and minimize losses. This is the rational business option. It is therefore obvious that business...

Team Leadership Overview

Skills for a team leader in a multicultural group The major challenges in leading multicultural teams have to do with interpersonal relations with each other, inter-communication with one another, and the different cultural orientations that people portray (Young, 1998, cited in Halverson and Tirmizi, 2008, p.2). Iles (1995) on the...

Diversity in the Workplace

The atmosphere in which businesses are run has changed drastically over the last few years. The changes that have occurred have made it so delicate to the extent that a slight error in judgment will make it impossible to operate a successful business. One of the areas that have been...

Project Management Concept Definition

Introduction Project management is a systematic organization of tasks to be performed. While drafting a project management program, it is important to take into consideration the objectives and goals of the project. Project management usually takes into consideration the budget, time, and scope of the project, without these considerations being...

Global Wine Company Analysis

Global Wine is a France based wine manufacturing company that is World number two in this business. Their business is spread in 70 countries and has 15 brands altogether. Its business is divided into two parts, beer, and wine segments. More than 15000 people are employed by the company throughout...

Situational Analysis: Amazon.com

Executive Summary Amazon.com has been successful as an online shopping company. Started in 1995 as an online bookstore, Amazon.com has developed to a high level offering more products to online shoppers. The paper is a situational analysis of this company. It reviews Amazon.com situation under various titles. Amazon.com has experienced...

Leadership: Creativity, Change and Innovation

Introduction Contemporary business organizations face a lot of challenges in their operation. This makes it necessary for various disciplines to be applied in the day-to-day running of the organization. Leadership, creativity, and change are interrelated concepts that play a vital role in the life of any organization. Organizational success is...

The Strategic Action Plan for the Company

Strategic Plan: Plans of Action For any company to achieve its goals and objectives, it must have a clear action plan that is comprehensible (Bibeault, 1998, p.234). The company’s plans of action will ensure that it achieves its set out goals and objectives. In order to succeed, the company has...

Business Failure: Enron Company

Introduction Enron was a major player in energy and was considered one of the most successful companies before its collapse. Failure of this company implication not only to employees and stakeholders but had a high negative impact on the country’s economy. Public scrutiny of the company’s failure through litigation revealed...

Kraft Foods Company: Organizational Structure

Introduction An organization structure is important in each and every company. It helps in improving the working relationship between different departments in a company and also improves performance efficiency in the company. A company with an organizational structure has a proper definition of reporting lines and thus the employees are...

The Role of HR Policy in Creating an Effective Strategy

Strategic planning is one of the most important aspects of business activity, as it generally touches upon numerous aspects of a company’s performance such as financial analysis, risk management, business performance, marketing analysis, R&D, etc. HE is crucial for strategic planning from the perspective of suiting the required personnel for...

International Marketing: Communication Strategy

Market Research International marketing can be defined as the marketing done by companies to foreign markets outside their national boundaries. This form of marketing involves identification and targeting of a particular market zone or area (Davenport, 2000, p. 34). Another consideration usually taken by the companies that want to venture...

Quality Management Systems: Risk Assessment

Introduction Two observable facts have gradually amplified the significance of quality assurance: the demand for more performance and the demand for better quality, both at a lower cost. The conventional price per performance ratio has intensified the relationship between price, performance and quality. Almost all organizations all over the world...

Kudler Fine Foods: Strategic Approaches to Growth

Executive summary Kudler fine foods’ was initiated by Kathy Kudler in 1998, who had been marketing for a large defense contractor, and is located in San Diego; California area. The main objective and selling point for Kudler was to make all customers satisfied and have an unforgettable experience while shopping....

Kudler Fine Foods: Business Plan

Executive Summary The tactical plan is a fundamental part of every organization. The majority of the emergent corporations use IT to improve functions and develop consumer service. Mrs. Kudler has developed a strategy to add supply and ordering mechanization by initiating novel e-commerce capacities and online cookery. Kudler Fine Foods...

Quality and Environmental Management

Four primary customer requirements for a rechargeable drill While thinking in the same line with the buyer, the first thing that the manufacture will have to take into consideration is an item’s design specifications (Hooks, 2001, p.145). One of the basic design requirements to be considered for any type of...

Channel and Market-Entry Strategies in Foreign Markets

Importance of marketing channels and intermediaries in foreign markets Just like in local markets, business organizations expanding their operations to foreign markets also require marketing channels and intermediaries. His is because these two entities play a vital role when it comes to foreign operations. Without these channels and intermediaries, an...

Kudler Fine Foods: The Strategic Plan of Risks

Introduction The strategic plan is a vital one in the organization where they serve an outline for the decisions in the organization, support in the benchmarking and the boosting factor for the arising plan. Kudler Fine Foods is a retail chain which mainly deals with food products in the dairy...

Hotel Escargo: Quality Management and Continuous Improvement

The main objective of this paper is to list out the quality problems that have been persisting in the area due to different activities that have taken place within Hotel Escargo. As a consultant hired by the Hotel Escargo management team by way of the charge to enhance the Hotel’s...

Strategic Choice and Evaluation in Companies

Introduction Any firm or company needs to lay down strategies for their course of action in the market which are in line with their growth plan. We can define strategy as a plan of the intended course of action in dealing with a given situation with an aim of achieving...

The Cultural Diversity- Tool That Influences Organizational Culture

Introduction In a given organization, cultural diversity has proved to be a very critical tool that influences organizational culture. Organizational leaders must look for better plans and methods of coping with the changes of the diverse values that result from the diverse culture in an organization. Integrating values can be...

Kudler Fine Foods: Strategic Plan

Company overview Kudler Fine Foods was established in 1998 and deals with food products. It has been steadily growing and expanding and its plans now are to increase the company products and ensure that their customers are being served effectively and efficiently (Articlesbase, 2008). The company is planning to improve...

Integrated Marketing Communication and Customer Satisfaction Strategy

Integrated Marketing Communication (IMC) is a notion that is widely and largely regarded as an essential marketing management issue because of the usefulness of the incorporation of marketing communication tools such as advertising, public relations, direct marketing, sales promotion and personal selling to optimize the communications impact on intended consumers....

Olympic Games: The Risk Management Process

Risk management Risk can be defined as the impact of uncertainty on objectives which can be either positive or negative. Risk management can be referred to as identifying and giving risks the priority, by organizing and making use of the resources economically to minimize the effect of the unfortunate events....

Merger and Acquisition: Analysis of the Strategic Planning Process

Merger and acquisition are phrases used in corporate strategy and management. They are used to describe deals in buying and selling of companies. Both phrases are quite similar although they have some distinguishing characteristics. Buyout (which is also known as acquisition) involves the buying of a firm (private or public)...

Managing the Virtual Organization

Virtual Working and Teams Virtualization is a concept that is widely used today by most organizations trying to cope up with the challenges of globalization and increased competition. Virtual organizations heavily rely on technology as an important factor for effective communication. Virtual organizations also operate through virtual teams that are...

Ethics and Social Responsibility in Strategic Planning

Introduction Organizations use strategic planning to focus on significant issues that they wish to accomplish in the future. These could be short-term or long-term. Good management is essential for the perfect implementation of strategic plans. Failure to do this leads to clashes with consumers and regulatory watchdogs in the industry....

Legal Analysis: Sexual Harassment in Workplace

Introduction Sexual harassment has become an important policy issue in workplaces today. Legal consequences derived from the occurrence of sexual harassment in the workplace have made managers focus more effort to control its occurrence than confrontation with the law. Every state in the United States of America has categorical policies...

Organizational Change in Diamond Plast Ltd

Introduction “Change management is a critical aspect of business growth and development” (Hayes, 2007). Organizations that seek success must embrace changes within their culture and operational models to achieve success. “Organizational change management is the process of developing a planned approach to change in an organization.” Hayes (2007) further illustrates,...

Coca-Cola: Official Supplier to the 2012 Olympics Marketing

Details of the environment in which the Coca-Cola Company operates; areas of competition both direct and indirect; and a SWOT and PEST analysis. S.W.O.T. Analysis It stands for strengths, weaknesses, opportunities, and threats. I will carry an analysis of each separately in response to the question; Strength The company has...

Groups in an Organization: Roles and Impact

Introduction An organization is composed of people from different backgrounds who will display varied characters and behaviour. It is hence common to find people grouping themselves according to interests, positions, characters and status. However many principles a company may adopt, it is inevitable to do without groups in organizations. A...

Plan For Positive Change in Business Communications

Introduction The globalization of business and the intense competitive pressures emerging in the global market are influencing organizations to focus on people in a bid to gain the greatest competitive edge. While the products and services can be replicated, the collective intelligence of employees is unique to an organization whereby,...

Wage Determination and Minimum Wages

Introduction Minimum wage refers to the lowest hourly compensation paid to a worker. This is the minimum rate that workers are offered in exchange for labor. The determination of minimum wage is always under conflict in that its supporters and those who are against hold divergent opinions. Supporters of minimum...

Using Web. 2.0 as a Marketing Strategy in the UK

Web 2.0 Technology Improving sales in any business is usually one of the priority goals. Currently, many marketers are continuously inventing ways of attracting more customers to their businesses (Weber, 2007, p.34). With the development of information technology, many clients are using the internet especially social sites to network, find...

Logistic Costs and Systems Analysis

Contemporary logistics Inventory can either be tangible or intangible. It can be stock in the sense of goods for sale or as an intangible item in a company’s files. All companies keep inventory which could be in the form of raw materials, supplies used in operations, work in progress, or...

Human Resources Management Plan in US Organization

Executive Summary The present report provides an overview of the HR practices regarding the vacancy of accounting specialist filed by the organization. To conform to the guidelines and the policies of the organization as well as the legal guidelines in the United States, the paper provides an outline of the...

Rise of Wal-Mart

The rise of Wal-Mart dates back to 1945 when the founder, Sam Walton opened his first store in Newport using some savings given to him by his father-in-law. By 1975, it had already gone public with 38 locations and 61% in the stock market. He introduces the “Wal-Mart cheer” which...

Brand Names, Brand Awareness, and Brand Positioning

Introduction As the brand name is very important for the companies being competitive and successful in the particular market, branding, brand awareness, and brand positioning became an integral part of the marketing technology. The modern strategies incorporate psychological and business-directed issues to make the consumers one-brand-loyal using introducing different theories...

Implementing an Effective Costco Marketing Strategy

Problem Costco is a retail firm that operates within the US retail industry and operates as a warehouse club. As a result, the firm has become very prominent within the US retail industry. However, the firm faces intense competition from other large firms such as Sam’s Club and BJ club....

Supply Chain Management

Introduction The supply chain being one of the major aspects of the organization’s activities must be addressed cautiously to ensure that an organization meets the demand of the customers as per their orders. The supply chain can be refers linking network between the suppliers of raw materials, production plant, and...

Fuala Chocolate Company: Management Strategy

Introduction Industries apply different strategies to move forward in a competitive business world. These strategies differ not only based on time but also based on the strategic needs of the industry. Organizational success largely depends on these strategic tools, the excellence in execution of such strategies as well as proper...

Amazon.com, INC: Business Strategy

Introduction Amazon.com, Inc is an electronic business organization that is based in America. It conducts its sales in different parts of the world and is America’s largest online retailer. It has its headquarters in Seattle Washington and has many other offices in areas where it operates. Amazon.com, Inc was founded...

What Constitutes a Good Brand Name

Executive Summary The discussion of this paper entails an analysis of a brand name. The purpose of the study is to determine what constitutes a good brand name. The various elements which constitute a good brand name are identified and discussed. These include relevance, memorable, legal aspect, quality, evoking interest,...

Organizational Culture: Leadership and Behavior

Introduction What is organizational culture? This is a set of beliefs that exists in an organization and determines how the employees interact with each other as well as how the workers respond to certain situations. The culture, like in any other society, defines issues and expected responses to them. It...

American Airlines: The Internet Marketing

Introduction Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as a continuing dynamic process involving a set of interacting activities that deal with market offerings by producers to consumers on the basis of reliable marketing anticipation. Most...

Tata Motors Company: Strategy for Global Operatios

Introduction Through mergers and acquisitions, Indian companies have been going global in the recent past. The companies having been successful in the local market have endeavored to raise their status and test the international market. Tata Motors Company has not been left behind in this trend. The Indian company has...

Should HRM Be Aligned With Strategy?

Leaders in business organizations are charged with the responsibility of delivery on the goals of the organization. Efforts by most of these executives are focused on other ventures, leaving one of the most important aspects which is the development of human capital. This is in a way surprising, while top...

BMW – The Automobile, Company Analysis

The automobile, the wonder of the previous century, has become an inevitable part of our lives in modern society. Different people attribute diverse functions to the cars, however, for the greater part of car owners, an automobile is not a mere vehicle, it is a friend and a partner that...

Wal-Mart Company’s Ethics in Case of Unions

There are companies that prefer dealing with working unions, or often referred to as the social movement of labour interest groups as it was initially rather than with separate workers, though companies, suchlike Wal-Mart, are not likely to encourage union representation in their stores (Asher 4). As Wal-Mart is said...

Telstra Corporation Managing Organizational Change

Introduction Change management in business terms is defined as the coherent and strategic approach to the management of the workforce of an organization. The change practices are designed to go in line with the company’s goals, objectives, vision, and mission with specific emphasis on the firm’s growth and development as...

Leadership and Governance of Organizations

Introduction A leader has a definitive and distinctive position in an organization and the activities of the organization spin around the decision he or she approves (Bews& Rossouw, 2002). Leadership skills are thus an important factor to have in leaders to enable them to tackle the daily challenges they face...

Business Ethics in a Global Economy

Growth of globalization has brought forth a new question for business – how can they ensure ethical business practices round the world? Globalization has led to an explosive growth of multinational corporations (MNCs) over international settings that have led to concerns regarding global business ethics, which ahs gained highest priority...

Organizational Philosophies and Technology

Introduction This paper will discuss how firms apply technology to assist in the setting up and management of ethical standards and how these regulations help in shaping the work environment and influence workplace culture. The usage of this technology can be performed on human resource duties that later come to...

Ethics Program Implementation and Audit

Introduction A business exists because of its relationships between employees, customers, shareholders and investors. There is a need to maintain these relationships by developing an ethics programs. An effective ethics programme will assist in creating opportunities that will promote good business principles. An ethics programme assists in communicating an organizations...

Technology Impact on New Product Introduction

Technology can be defined in the simplest of terms as any new invention that makes task performance easier and effective. It comes as a result of research and hard work by scientists. This could almost mean that they make to measure but it is not so, at least not for...

American Express Company’s Leadership Training

Introduction The company AMEX faced necessity of introducing training programs for their learning managers in order to improve their skills. Organizations should provide changes in order to remain competitive and meet requirements of the market which changes constantly. As suggested by the case introduced in the study by Nelson and...

Managing High Performance and Workforce Engagement

Introduction The success of any organization depends on its ability to develop and retain its workforce. Organizations with poor workforce development and management systems suffer from employee turnover. Managing and rewarding employee performance is one of the ways that help organizations retain their workforce. Employee empowerment is another powerful tool...

Break-Even Cost Analysis Project

Abstract This paper discusses techniques for conducting break-even analyses. A break-even analysis determines the quantity, at which costs are equal to revenue, or profits are equal to zero. The break-even quantity is then used to decide on whether a particular product line should be continued or stopped, depending on whether...

Fundamentals of Human Resource Management by DeCenzo & Robbins

Human resources management is one of the departments of any company. One of the main aims of the human resource department is an implementation of healthy environment in the company. HRM is responsible for the training at the workplace and staff instruction. Having read the first seven chapters of the...

Management: Ethical Issues and Good Practices

As much as the managerial and administrative department of an organization is the most lucrative and important peak of an individuals career in an organization, there are also negative aspects that are associated with the department that many people in an organization crave for. The managers and administrators of a...

Cultural Influence on Human Resource Management

Introduction The aim of this paper is to examine how culture affects the domestic and international HRM functions of an organization and to discuss why it is a vital element to be considered while utilizing human resources effectively and to the benefit of the organization. Since HRM relates to activities...

Cluster Business Enhances Supply Chain Management

Introduction Linked companies in a particular field may exist in the same geographical region in order to enhance competition and other advantages gained with inter-linkage. According to Porter (qt. in Giunipero & Melton, 2006), companies related by technology, common inputs, skills, and those that manufacture complementary products may exist in...

Organizational Behavior: Locus of Control and Individual Decisions

Introduction At some point in life, everyone is allowed to make their own decisions and take responsibility for their actions. The choices we make will always affect us individually or as a group but most, importantly they will always affect our future and our lives at present. These decisions have...

Logistics: Leagility in Supply Chain Design

Leagility in reference to supply chain design Leagility in reference to supply chain design is a combination of agile and lean paradigms for optimal supply chain management (Bruce and Daly, 2004). The term “leagility” was first launched to do away with inflexibility and excesses in the supply chain; it aimed...

Citibank’s E-Business Strategy for Global Corporate Banking

Citibank is an international bank that was founded in 1812 by a group of New York merchants. Currently it is the largest retail bank in the United States and has also been cited as one of the world’s largest banks with numerous branches all over the world. The bank is...

Southwest Airlines’ External Environment Study

Introduction The macro-environment is a dynamic field where changes in other external factors affect the industry. Most organizations conduct a PESTEL analysis during a market research phase to understand the forces that act on that particular industry. Such a comprehensive analysis is conducted by studying the Political, Economic, Social, Technological,...

Performance Psychology. “They Did You Can” by Finnigan

The book They Did You Can… is a great possibility for a novice in sports affairs as well as in life prospects to achieve success faster than it may seem at once. In this respect the subject of The Powerful Three is about to be especially highlighted in the paper....

Microeconomics: Households’ Demand and Firms’ Supply

A market is a place where buyers and sellers meet to exchange goods and services. The buyer buys at the agreed price. The buyer demands goods and services and the seller supplies at the agreed price. The agreed price where buyer and the seller are satisfied is called the equilibrium...

Quantative Assessment as a Grading Method

Introduction The system of educational appraisal is a method to encourage students to learn more and get more positive assessment. Every country has a specific system of education as well as an individual system of appraisal. Different approaches can be learned and discussed, conferences on education and the latest trends...

Reflective Teaching, Its Main Aspects and Popularity

Introduction The craft of a teacher is implied in many-faceted assortment of innovative instrumentation. By letting students go through the difficulties of the education a teacher should provide sufficient and effective tools to make it faster. In fact, I have doubts that just cramming EFL students with new bits of...

Organizational Behavior Terminology and Concept

Discussion Organizational culture and behavior is a common terminology applied in contemporary management. This terminology portrays two significant aspects of human management. The terms are associated with employee psychology, and can closely be applied to enhance employee efficiency and production in the organization. Organizational values are the relatively permanent and...

Off-Shoring Benefits to the Economy

Introduction The business process of off-shoring is happening all over the world. “Offshore” is a term that is used to refer to geographical location where work is actually performed. It is used in relation to outside countries. Off shoring then means a company in one country lets a part or...

General Ethical Principles

Introduction Modern society has evolved with many aspects changes in various aspects of life. Currently, ethics is at the core of any business initiative or is seen to define the brand names of many companies, organizations, or corporations. This has led to the development of general ethical principles that are...

Communication Skills

There is hardly anyone in the world who does not realize the key importance of communication and interpersonal skills in all aspects of an individual’s life and activity. People who are unable to communicate with those surrounding them often experience the negative effect of isolation, misunderstanding, or misinterpretation, being unable...

“Developing a Leadership Style” by Allan Murray: Contingency Theory

Concept Definition Contingency theory is based on the idea that there is no universal pattern for organizing and leading the company or team. According to it, the manager cannot adhere only to one leadership style or persuasion method as this will eventually result in poor performance of the organization. The...

Strategic Management and Its Importance for Businesses

For any business to prosper strategic management should be applied in its running. There are different terms used in strategic management. One of these terms is strategic planning. Strategic planning is a broad term that is simply used to show a business practice of defining its policies. In looking at...

Personnel in Information Technology

Information technology is much more than technology. It is more on those business practices and processes that underline the formation and utilization of information. Information technology includes; information itself, quality, structure, and content, among others. For information technology to be effective, it has to encompass people, processes, technology, and content....

Marketing Business Plan

A marketing plan is a well researched and detailed report that illustrates the aims, objectives of a startup company and how they intend to achieve them (Roman and Scott 9). A market plan is the one that will ensure that one gets funds and dictate the success or failure of...

Starbucks Company Employees Management

Introduction Starbucks is a coffee company that roasts, brands, and retails coffee all over the world. The company has been concerned with its corporate social responsibility, as this affects the communities where it operates and other stakeholders as well. Starbucks management encourages all employees to conduct business in a way...

Business Ethical Issues: Consumers and Society

Introduction Business ethics are moral principles that govern decisions and actions within a business organization. Business ethics are used to provide guidelines on how people should behave in the corporate world. Ethics not only applies to how people in business should behave but also how customers are treated. This shows...

Getting the Best Out of the Diverse Team

There are a number of strategies that the project manager can use to get the best out of each of his team members. Regular monitoring and coordination of the ERP team’s activities The project manager of the ERP team should conduct the scheduled work, administer the project, and communicate with...

Enterprise Portals for Information Organization

Introduction The market of portals has increasingly raised over this century grabbing the attention of new clients by new enterprise portals concepts. It is necessary to underline the idea that portals are means of enterprises to establish contact with the clients; they integrate processes and people through the boundaries of...

Ford Motor and Maintaining Competitive Advantage

Introduction The Ford Motor Company is among the top three car and truck manufacturers in the United States of America. This company carries out the manufacturing and distribution of automobiles in more than 200 market outlets all over the world. The company has about ninety-five plants throughout the world and...

Trends and Tasks in Marketing in Classic Airlines

Introduction The concept of marketing builds a basis for marketing management. The marketing concept in any organization helps it to achieve its objectives and makes the organization more efficient than its competitors in business activities. A company must do its business according to the trends and demands in the market....

Communication Theory. Differences in Communication

Communication can have different manifestations – from directions as for the duties to relational communication between employees or employees and leaders, as well as defensive communication, and employers and managers have to do their best not only to communicate well with employees but to offer them proper training to be...

Concept of Project Management in Today’s Business World

The current business environment faces several risk factors which include the inability to foresee the upcoming challenges which are unhealthy to the business. This calls for the development of better skills. One of the key factors in successful project management is strong competence. For a business organization to flourish in...

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