Value Proposition in Patient Care


Paradise Hospital is an organization, which is aimed at delivering healthcare services to clients. Nonetheless, despite the extended years of operation, the medical entity did not prioritize the constant improvement of the services since the hospital’s establishment due to the lack of knowledge about modern strategies. In this case, the primary goal of this paper is to explain the essentiality of the value-added service and continuous improvement of the company’s operations due to its ability to have an advantageous influence on organizational performance. In turn, the system for the identification of the areas that require improvement has to be established while determining the sources of information, which will contribute to defining critical areas for the advancement. Lastly, the faculties and entities of Paradise Hospital, which require rapid modifications, will be specified to propose relevant resolutions in the presented context.

Value-Added Service and Reasoning for Its Importance

Firstly, the value-added service has to be defined while explaining its correlation to the ability to enhance the quality of patient satisfaction and the availability of services. In this case, the value-added service implies the proposal of the supplemental action to the core service to improve its quality while advancing its presence with the additional features (Broaden-Preston & Swain, 2012). The existence of this aspect is determined by the economic alterations, changes in consumer behavior, and continuous technological improvement (Broaden-Preston & Swain, 2012). In the context of the medical industry, nowadays, it is essentiality, as the healthcare sphere has a client-driven nature, and any potential improvements can be regarded as a chance for the enhancement of the profitability and cost-efficiency of the medical entity.

Nonetheless, despite the clear and sophisticated definition of the principles, the critical reasoning for the necessity of the value-adding has to be identified due to the inevitability to portray its positive influence on the company’s functioning and profitability. One of the potential reasons for the necessity of the cultivation of the value-added services as a priority is the continuous expansion of the duties of a regular medical employee, as, nowadays, nurses and doctors have to combine the roles of innovators, influencers, and policymakers while assuring a high-quality medical support (Scott et al., 2012). Their duties cover various spheres of life and require well-developed critical thinking skills and the ability to discover the issue from dissimilar perspectives (Scott et al., 2012). Consequently, the value-added services remain essential due to rising expectations among the patients about the possibilities and opportunities of the medical personnel and constantly escalating competition in the medical industry. It could be said that the ability of the medical entity to provide value-added services defines its professionalism and is discovered currently as an obligation in modern society to maintain quality and satisfaction at high levels while complying with the technological progress (Scott et al., 2012).

Development of the System for the Value Improvement

Nevertheless, value improvement is a complicated procedure, and a system for the identification of the areas that require development has to be introduced to increase the customer’s satisfaction and attract more clients to the facilities of the medical entity. The system will consist of the algorithm, which will provide the sequence of steps to be followed to ensure the improvement of the value proposition. Firstly, the prioritization of the services has to be introduced while ranking them depending on their potential effect on the revenues. Secondly, possible drawbacks and the lack of compliance with the clients’ expectations will be revealed for each field with the assistance of the research methods. Implementing these stages will contribute to the understanding of the aspects, which have a critical influence on the organizational revenue while being negatively ranked among the patients simultaneously.

To ensure the enhancement of the dysfunctional areas, the organization has to identify potential methods to ensure the gathering of the right information to assure the sufficient improvement of the quality and the value. One of the primary approaches is the utilization of the client’s satisfaction survey to measure the level of fulfillment of the quality of the services while focusing on each area separately. In this case, both qualitative and quantitative measures can be used, as a combination of these methods will contribute to the development of the overall perception of the current situation in the hospital. In turn, it could be said that this method will reveal the ability of each unit to deliver the added-value services to the clients while defining the potential areas that require advancement with the assistance of the assessment of the customer’s opinions. In this instance, the core questions will be aimed at revealing the features that cause customers inconveniences while evaluating clients’ proposals regarding the advancement of the services’ availability, quality, innovation, and ease of usage. Meanwhile, the establishment of the KPIs can be viewed as a supplemental method for the data collection, as these instruments can determine the ability of certain aspects to comply with the organizational direction and objectives.

Areas That Require Improvement in Paradise Hospital

The primary goal of this section is to apply the collected information in practice while determining the areas of Paradise Hospital that require improvement and providing sophisticated reasoning for the essentiality of these procedures. Firstly, the planning and budgeting of the hospital have to be modified, as the selection of the prioritized services will define the areas that require additional attention and investment (Broaden-Preston & Swain, 2012). This aspect can be viewed as an initial and fundamental step for research planning due to its ability to affect the flow of the events in the organization. It will contribute to the enhancement of the hospital’s financial performance as the distribution of the required resources will be based on logical reasoning and sophisticated analysis.

Secondly, another area that requires advancement is the presence of the organizational services online to enhance their availability and improve the level of access to the patients. Nowadays, the development of technology requires the incidence of this trend due to the substantial changes in the consumer behavior defined by the availability of dissimilar activities and services online (Song, Baker, Lee, & Wetherbe, 2012). In the context of Paradise Hospital, the organization has to use it to ensure its market share, as the majority of the medical facilities actively utilize it as a clients’ attraction instrument to ensure its competitiveness in the constantly changing market.

In turn, another factor, which is defined by the technological changes, is the inside hospital’s network to assure the active collaboration of the clients with the medical personnel while using the easy interface to provide the contact and cultivate trusting relationships. In this case, it combines two essential matters such as the importance of the company-client relationships and the utilization of the technology to improve the level of convenience, as these elements are vital to the enhancement of the customer’s fulfillment. In this case, this approach will have a vehement influence on the overall satisfaction of the clients while minimizing the number of complaints referring to the lack of interaction of the personnel in Paradise Hospital.

Furthermore, the elimination of waiting time can be regarded as the last area, which has to be improved in the first place, as this matter has a dramatic influence on the client’s satisfaction and defines his/her desire to return to the medical facility (Lin, Xia, & Bei, 2015). This matter will help the hospital alter the perceptions of the service quality and affect its brand recognition positively. Meanwhile, this modification has a direct correlation with the changes in the consumer behavior and strategies of the competitors.

In the end, it could be said that the value-added services can be regarded as essential for the future success of Paradise Hospital, as this marketing aspect is the definer of the company-client relationship in the modern world. The improvement of the chosen areas has to be conducted simultaneously to assure the achievement of the desired goals while building the company’s positive image respectively. Meanwhile, all proposed changes have a high correlation with continuous technological advancement, as this matter has gained substantial recognition in the business area. To cultivate a great response from the audience and a significant increase in the revenues, the company has to assure the validity and relevancy of the information while offering it to the customers, as, otherwise, it will lead to dissatisfaction and loss of the clientele to the competitors (Song, Baker, Lee, & Wetherbe, 2012).


Broaden-Preston, J., & Swain, W. (2012). What business are we in? Value added services, core business and national library performance. Performance Measurement and Metrics, 13(2), 107-120.

Lin, Y., Xia, K., & Bei, L. (2015). Customer’s perceived value of waiting time for service events. Journal of Consumer Behavior, 14(1), 28-40.

Scott, I., Phelps, G., Rubin, G., Gow, P., Kendall, P., Lane, G., Frost, G., & Yee, K. (2012). Putting professionalism and delivery of value-added healthcare at the heart of physician training and continuing professional development. Internal Medicine Journal, 42(7), 737-741.

Song, J., Baker, J., Lee, S., & Wetherbe, J. (2012). Examining online consumers’ behavior: A service-oriented view. International Journal of Information Management, 32(3), 221-231.

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