Organization Behavior at Emirates Airlines

Introduction

Organization behavior can be defined as the academic study of how people act within various administrative groups. Often, corporate behavior principles are applied basically to make businesses operate more effectively (Cherian et al., 2021). The study of organizational behavior focuses on improving job performance, increasing job satisfaction, promoting intensive innovation, and encouraging effective leadership. Each of the study topics has its own recommended plan of action, such as modifying compensation structure, reorganizing groups, and changing performance evaluation methods. This study aims to analyze the organizational behavior of Emirates Airlines Company and establish various topics that influence its exceptional performance.

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Literature Review

Emirates airlines are one of the leading global brands in the aviation industry. In understanding the factors that facilitate such an achievement, it is vital to understand the airlines’ organizational behavior. It is noted that behavior within the company plays an essential role in helping business managers understand how corporate culture improves or hinders employee productivity (Cherian et al., 2021). Besides, corporate behavior provides employees with a better understanding of navigating through a business culture and increasing productivity (Cherian et al., 2021). Given that Emirates airlines show positive improvements in its performance, it is evident that organizational factors that motivate employees’ performance are effectively identified and maintained in the organization.

One of the primary objectives of organizational behavior is to understand what motivates employees, driving them towards productivity improvement. Job satisfaction levels can be measured in various ways (Cherian et al., 2021). In Emirates airlines, satisfaction is measured by completing compelling work, establishing an equitable and fair reward system, and enjoyable working conditions (Cherian et al., 2021).

Emirates airlines have continuously kept an understanding of what motivates its employees. Thus, the managers have been able to adjust their policies to improve job satisfaction and organizational productivity (O’Connell & Bueno, 2018). In this context, it is vital to understand specific organizational behavior topics such as decision-making, motivation and cognition, power and influence, marketing, and customer relations (Cherian et al., 2021). An insight into how Emirates airlines have used such topics to enhance productivity and gain competitive advantage is essential.

Motivation and Cognition

Emirates airlines embrace motivation and ensure that employees are kept satisfied at all times. At Emirates, employees’ motivation is done through training, promotions, monetary incentives, payment incentives, and appreciation incentives (Cherian et al., 2021).

It is observed that the Emirates Company has continuously invested in training and developing employees. The Company has a network of learning resource centers in its headquarters located in Dubai. These resource centers enhance the establishment of a learning environment for group or individual structured learning. According to Alanezi & Al-Zahrani (2020), Emirates airline’s learning site is “My Learning Zone.” This site is strategically designed to act as a one-stop location facilitating access to training and development information. This site also provides online learning and training for Emirates’ employees, motivating them and increasing their productivity.

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Also, it is observed that the Emirates is keen on staff development through training. The Company provides twelve-monthly professional development classes to all employees in primary organizational departments that require training and development (Alshubaily, 2017).

The Emirates also carries out conferences and seminars meant to enhance training and development. By implication, training is essential in ensuring that employees’ skills are modified to date with the industrial developments. The Emirates offers such training to ensure that its employees develop their skills (Alshubaily, 2017). The primary purpose of Emirates training is to ensure that employees build up their confidence and acquire improved independence when they leave the Company.

At Emirates, the management has developed a culture of recognition. Often, brief meetings are held to recognize the staff for the excellent work they have done. Such recognitions have the effect of increasing the motivation levels of the team (Alshubaily, 2017).

Unlike most companies, Emirates holds continuous verbal and written recognitions that focus on providing bonuses (Ibrahim & Daniel, 2019). When employees understand that they are recognized and appreciated, they become more driven toward achieving more organizational objectives. At Emirates, the management’s culture is to praise the progress of task performance and not wait for perfection. Through continuous recognition, training, and incentives, Emirates airlines create a favorable working environment that increases its employees’ morale (Alshubaily, 2017). Motivated employees have higher production capacity, essential for achieving organizational goals, thus the outstanding performance and success at Emirates Airlines.

Marketing and Customer Relations

Emirates airlines exploit its competitive advantages in airline service quality due to its strategic marketing diversification. At the Emirates, it is observed that the Company focuses on marketing diversification, which involves the selling of new services to new market segments (Hwang & Lyu, 2020). In the United Arab Emirates, Air Arabia Company dominates the low-cost carrier services. It is, therefore, a threat to Emirates airlines (Cherian et al., 2021).

However, Emirates has developed marketing strategies to spread the current marketing objectives toward low-cost airline markets. Such techniques are meant to ensure that Emirates retains its customer base in the United Arab Emirates market (Hwang & Lyu, 2020). The management of Emirates has established strategies for launching new subsidiaries that cater to the airline market budget.

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Another unique marketing strategy used by Emirates airlines is utilizing the 4P’s or the marketing mix concept. Regarding products, Emirates provides different airplane classes depending on the service standards (Nataraja & AlAali, 2011). Some of the distinct classes offered by Emirates include diamond first-class, pearl business class, and carol economy class. In the diamond first-class, all the luxurious services a customer may require are provided (Hwang & Lyu, 2020).

Also, in the pearl business class where most passengers are business people, more working spaces are provided and facilities such as internet and phones are installed (Cherian et al., 2021). The Carol economy class has services such as internet facilities and entertainment. In other words, the different classes offered by Emirates ensure that the needs of all customers are met, regardless of economic status.

Regarding the place, it is observed that Emirates has offices in more than 80 countries. Thus, the Company can serve different customers from various locations at all times. Additionally, Emirates makes customers aware of its services through promotion campaigns held in different sources such as loyalty programs, sponsorships, and media adverts (Nataraja & AlAali, 2011). Emirates has a pricing strategy done following the marketing segmentation and class services offered. While the prices set for the top classes like diamond and business classes are high, Emirates ensures that when compared to prices of top classes in other airlines, they are relatively lower (Hwang & Lyu, 2020). By implications, the market positioning, segmentation, and pricing strategies used by Emirates airlines allow for better customer experiences, create good relations, and contribute to exceptional performance.

Leadership and Management

Organizational performance is highly dependent on leadership and management. Strong and effective leadership facilitates accountability in the management and team networks (Sadik, 2018). At Emirates, it is noted that the administration has played vital roles in enhancing Company success. Internally, the management has strategized on how to ensure recognition of employees, provide necessary employee training, and motivate employees always (Alanezi & Al-Zahrani, 2020).

Such actions improve employees’ productivity and enhance better organizational performance. Nonetheless, it is observed that Emirates leadership has continually shown great risk-taking ability and a substantial achievement approach (Ibrahim & Daniel, 2019). The leadership at Emirates shows perseverance and empowerment by giving enough autonomy for workers to think independently (Alanezi & Al-Zahrani, 2020). Besides, managers in the Company emphasize ethics as the baseline guiding force for all organizational actions. In other words, the leadership and management at Emirates operate under democracy, consider employees and their needs, and focus on the satisfaction of customers’ demands (Sadik, 2018). Thus, Emirates excels in performance and becomes more competitive.

Emirates Airline Analysis

The organization’s behavior, associated concepts, and topics play vital roles in achieving exceptional performance at Emirates Airlines. It is observed that Emirates airlines are one of the leading global brands in the aviation industry (Nataraja & Al‐Aali, 2017).

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Presumably, the company’s success originates from its consequence-oriented strategies and guidelines (Nataraja & Al‐Aali, 2017). Arguably, the leadership and management of Emirates Company focus on the integration of organizational visions and goals into productive strategies. Through the facilitation of employee training programs, Emirates has ensured that the staffs are motivated and conversant with the industry’s new emerging issues (Nataraja & Al‐Aali, 2017). Emirates Airlines perceives job training as a serious undertaking and creates an environment where all its employees are appropriate for each vacant position in the organization.

The central location of Dubai is not the only reason behind the success of Emirates Airlines. It is observed that the Company provides a variety of airline classes, which ensures diversity and inclusivity (Alshurideh et al., 2019). Besides, these different classes’ services are excellent, creating customer satisfaction and building stronger relations. Emirates has a deeper understanding of organizational behavior concepts. Thus, the leadership can improve all the aspects of Emirates organization, such as customer service, innovation, job satisfaction, and job performance (Nataraja & Al‐Aali, 2017). Besides, corporate behavior can encourage ethical codes of conduct and create a positive work environment.

Conclusion and Recommendations

In conclusion, organizational behavior and its associated concepts such as motivation, leadership and management, and marketing play vital roles in ensuring organizational success. Emirates airlines embrace motivation and ensure that employees are kept satisfied at all times.

At Emirates, employees’ motivation is done through training, promotions, monetary incentives, payment incentives, and appreciation incentives. Emirates Airlines utilizes effective organizational behavior strategies such as employees’ motivation through training, recognition, and incentivization to improve its workers’ productivity. The organization has had great success in the aviation industry. However, if more success has to be realized, Emirates Airlines should use its reputation in the aviation industry to enhance greater innovativeness and facilitate employee excellence through elaborate training.

Again, Emirates Airlines should develop better strategies for monitoring its close competitors to ensure that it neutralizes its strengths and gains a competitive advantage. Emirates Airlines should also establish a stronger organizational model to help employees understand their roles better and know how they can grow. Emirates should create a corporate culture where relationships are cooperative, employees are valued, and organizational goals are at the center of attention.

References

Alanezi, F., & Al-Zahrani, R. (2020). Strategic management of Emirates Airlines. Proceedings of the 2020 2nd Asia Pacific Information Technology Conference. Web.

Alshubaily, A. (2017). Exploring the key success factors for young airlines. A focus on emirates airlines and its regional competitors’ strategy for success. Saudi Journal of Business and Management Studies, 2(1), 30-37.

Alshurideh, M., Alsharari, N. M., & Al Kurdi, B. (2019). Supply chain integration and customer relationship management in the airline logistics. Theoretical Economics Letters, 9(02), 392.

Cherian, J., Gaikar, V., Paul, R., & Pech, R. (2021). Corporate Culture and Its Impact on Employees’ Attitude, Performance, Productivity, and Behavior: An Investigative Analysis from Selected Organizations of the United Arab Emirates (UAE). Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 45.

Hwang, J., & Lyu, S. O. (2020). Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry. International Journal of Sustainable Transportation, 14(6), 437-447.

Ibrahim, A. U., & Daniel, C. O. (2019). Impact of leadership on organisational performance. International Journal of Business Management and Social Research, 6(2), 367-374.

Nataraja, S., & Al‐Aali, A. (2017). The exceptional performance strategies of Emirate Airlines. Competitiveness Review: An International Business Journal.

O’Connell, J. F., & Bueno, O. E. (2018). A study into the hub performance Emirates, Etihad Airways and Qatar Airways and their competitive position against the major European hubbing airlines. Journal of Air Transport Management, 69, 257-268.

Sadik, R. M. (2018). Implementation of Total Quality Management in Airline (Case Study Emirates Airline). International Journal, 7(5).

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