King’s School of English was founded more than 50 years ago way back in 1957. The institution since its establishment has seen thousands of international students pass through its gates and leave the institution satisfied in terms of the quality of education offered.
Although the institution offers various courses to its students from all over the world both children and adults kings school is particularly distinguished as it offers an exemplary high level of training in the English language. The institution is recognized by the British Council and has a membership of English UK. The school is well equipped providing a conducive learning environment for the students. Among the facilities provided include free email and Internet services, multimedia computers, and comfortable study centers.
As indicated earlier the British council recognizes the institution. This, therefore, means that the services offered are excellent. There is also a very great advantage for all students who study in this institution in that most services are offered free of charge. For instance, there is free email and Internet, free social activities at least twice a week and during summer the school offers free parties for its students just to mention a few.
Kings school Bournemouth located in the Southeast of England and a 2 hours drive from London is both a holiday resort and a university town. There is a lot of business going on with very many shops clubs and restaurants being operational. Kings Bournemouth is open all the year round and is, therefore, able to offer courses throughout the year. Bournemouth is also widely known for its lovely parks and beautiful sandy beaches. Surrounded by green gardens this town has a conducive environment and climate for learning. The institution occupies two buildings in a highly palatial area a few miles from London.
Boston Matrix was developed by a consulting group in the United States of America to be used by the marketing manager as a device to control market growth and market share respectively. According to Boston Matrix, there are four major products in a market. They include dogs, cash cows, problem children, and stars. Dogs are those producers that never bear interest thus do not bring income to the company. They have a low growth market with reduced share and these products should be eliminated.
Cash cows on the other hand have a slow growth market although with a reactively high share. In contrast with the dogs, cash cows generate way above what was invested in them. This one should consider keeping such products with one’s product range. Problem children absorb a lot of money but in return, they do generate income. They therefore can be said to have a high growth market with a low market share. These products are however tricky to keep since they can assimilate a lot of money when an attempt is made to raise the market share.
Stars on the other hand not only have a high market share but also a high growth market. Although a lot of money is used to invest in them, high returns are realized. One must make sure that they maintain such products. The most important thing to be able to remain successful is to ensure that all products are at equilibrium. This means that when stars generate a lot of money some of that should be used to turn days into probable stars or at least improve them to cash cows.
Many organizations have various ways of gauging and addressing the performance of their products. The most common means is the product life cycle. There are several stages in the product life cycle. The first stage is the development stage where the concept of the idea has just been developed and nothing much has been done. The second stage is the growth stage where the product now breaks into the market and the consumers are giving it a try for the very first time. A lot of money is spent on marketing the product and familiarizing the product with the customers. The maturity stage now comes after the product has been in the market long enough they have used it and therefore there are no new customers although the usual customers maintain a steady demand of the product in the already established market.
The saturation stage is very risky in the market of a product. At this stage, the product has been in the market for so long until customers are tired of using it or have even found a substitute that is probably better in terms of price, quality, convenience, or otherwise. At this stage, the producer should take very quick steps to develop the product so that it appears new and hence appeal to customers. Should the producer be reluctant at this stage he risks losing a lot as the product will most definitely lose market completely.
The next stage is the extension strategy stage whereby business and organizations widen their scope of operations. This they do by providing different products as they continue providing the initial products. The new producer will help appeal to the market and as they buy the new products and they discover that the new products are from the same company as the initial product, they will end up buying both the new and the old.
Research indicates that is of paramount importance that organizations can tell forehand the very likely trend that their products will take. This is done by looking at the past company records of previous products to be able to make an informed decision.
Market segmentation involves citing various areas within the market and classifying them together. By identifying these similar areas that are different from others it becomes easier to satisfy the needs of each customer needs and satisfy them accordingly. It is therefore very wrong for any business or organization to think that by treating their customers equally that all are satisfied. This cannot be the position since every customer has their own unique need that must be satisfied uniquely to retain the customers.
Most organizations have been unsuccessful due to mass marketing. This involves equal treatment of customers in terms of products and services offered without putting into consideration the very unique needs of each customer. Although organizations prefer mass marketing to increase economies of scale through mass production, the organization eventually suffers because customers are likely to move to another organization as their needs are ignored in the prior company.
Instead, organizations are encouraged to engage in target marketing. Target marketing is the direct opposite of mass marketing where the company recognizes that different customers have different tastes and preferences. Having recognized this fact, they then provide services and products to their customers putting into consideration their tastes, preferences, and needs in general. An organization therefore should come up with a questionnaire just to be able to define clearly their customer’s needs. The questionnaire should include the following to establish the preferences of customers: age, income, taboos and beliefs, social class, religion, gender, occupation, religion, population density, user status, benefits sought, usage rate climate are just a few factors that the questionnaire should address to ensure that all needs for each customer are met.
All products in the market are beneficial in their way. Dogs only absorb money yet do not generate income are instrumental in enabling the company to know that it is not in the correct business path therefore given some sort of warning cash cows are important because when an organization realizes their existence they can make a positive economic step by managing them so that there is continued and increased profit.
Upon realization of the existence of the problem child or the question mark, the business has to strategize carefully to determine which particular problem child to invest in and which one should be got rid of. When an organization has stars it must do all within its means to maintain them. The company will therefore have to invest heavily to sustain its growth. Therefore all products are very beneficial. The king’s school of England as discussed earlier is a recommendable institution for all students all over the world both children and adults. There are various strengths associated with King’s school of English that make it an institution of choice. The first is the situation. Their schools and especially the Bournemouth is located in a very elegant place that is very beautiful and provides good environment studies. The institution also has got several free services including free Internet and email services. Free parties during summer and accessible centers of studies just to mention but a few. They also offer quality education and the guarantee is the fact that they are registered with both the British Council and English UK. They also offer excellent courses for every student in their institution. They also ensure equalized treatment of their students so that even the student the last time in the institution leaves its door satisfied.
However, there are a few weaknesses that the institution has which may hinder them from fully realizing their goals. They include their location. Although the location of the school may be palatial and elegant and though the climate may be good it is maybe not the best environment for a learning student. This is so because the institution is located in an area, which is more of a holiday resort, and therefore students may at times shift their attention from their main goal.
It is worth noting that the university is located in a cosmopolitan town with lots of pubs, clubs, and restaurants. This again may be distractive to the students especially the teenagers. Generally speaking, however the King School of English is a distinguished institution of learning and students all over the world are encouraged to join to be able to achieve their career dreams.
Fowler Henry. King’s Abridged for School. London. Oxford University Press, 1924.