Why Strategic Planning Is Important in Healthcare

The term “strategic planning” often refers to the management mechanism, as well as the process of choosing the goals of the organization and ways to achieve them. Thus, this mechanism provides a fundamental basis for management decisions and actions aimed at achieving specific goals of the organization, motivation, and control. To date, such a process is being actively implemented in the medical field to conduct successful and effective activities, achieve high results, and ensure particular organizations’ well-being and prosperity. Strategic planning is an integral part of the healthcare system and the competent process of providing medical services.

Elements and concepts of strategic planning are extremely important and necessary in healthcare organizations. Time does not stand still, and medical institutions and the healthcare industry as a whole need to adapt to external conditions as quickly as possible and fight for success and survival within the current realities. Medical institutions increasingly need competent management specialists who can set both short-term and long-term goals and manage a team to achieve the planned plans (Morrow, 2021). Thus, due to strategic planning, increased communication, and an established interaction system are achieved both between patients and employees (Morrow, 2021). In addition, features are being optimized, the growth of stakeholders’ trust, employee motivation increases, and the skills in the implementation of economic aspects improve.

Moreover, the process of planning is a way to improve and modernize organizational results. It happens in terms of high-quality, competently structured, and future-oriented methods, ways, tactics, and strategies (Dennis, 2019). Consequently, within the framework of this understanding, planning is the predestination of the future, the construction of a model of the desired and planned future state of the system or the subject. Such a tactic is notable because it is implemented while simultaneously establishing ways, methods, means, and deadlines for achieving the intended state.

Thus, companies need to have sufficiently broad views and in-depth knowledge and thoughts about the potential changes. For example, strategic planning makes it possible to draw up clear ideas regarding the provision of quality patient care and the effectiveness of the performance of official duties, which is the main task of any medical institution (Johnson, 2017). This will allow specialists to estimate the number of possible clients and those needing medical care. This mechanism helps identify and establish the ways to provide medical services following external forces, new trends, behavioral patterns, and people’s needs (Johnson, 2017). In addition, as a result of the implementation of all stages of strategic planning, volumes of medical care are formed within the framework of the state guarantees program. Also, the volume and financial standards of medical care are determined and the key indicators of the activities of medical organizations. Based on the general conclusions and decisions, a healthcare modernization program is being formed.

In conclusion, strategic planning is the main management function and the core of the management subsystem of the healthcare system. This process implies the activity of goal setting, forecasting, and planning of the development of a medical institution and the quality of work performed by employees. This mechanism is extremely necessary for the survival and development of any institution providing medical services. It helps to look forward to the future to make plans and calculations that allow you to determine a competent position of doing business, fulfilling responsibilities and responsibility for patients’ lives. In addition, due to planning, professionals in the healthcare area can draw up a comprehensive plan designed to ensure the implementation of the organization’s mission and the achievement of its goals. They are engaged not only in management decisions but also allocate resources, adapting to the external environment, developing, and realizing organizational strategy, and coordinating the main work.


Dennis, C. (2019). Strategic planning—a health system operational perspective. Journal of Hospital Management and Health Policy, 3, 1-5. Web.

Johnson, T. (2017). Strategic planning in the healthcare industry. Web.

Morrow, M.K. (2021). Strategic planning in healthcare – what it is and why it Matters. Web.

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