Introduction
Men rarely attend regular medical checks. This occurs because they hardly realize the virtues of such initiatives (Valente, 2002). Therefore, it is essential to establish, ratify, and support projects that will promote this necessity within the community. This project endeavors to promote healthy eating habits and regular medical checks, particularly in men. Presented herein include key messages, a plan, resourcing activities, and communication provisions for project implementation and health promotion.
Plan
The main objective of this project is to raise awareness on healthy eating habits as well as regular medical checks among men. However, to attain this mandate, there are several objectives that must be set in place. Firstly, it is important to source funds to facilitate project activities such as payments, construction initiation, and acquisition of necessary materials/equipments. equipment of September 2012, sufficient funds shall have been raised to start the project. At the beginning of October 2012, all the stakeholders will be identified. A proper strategy for their involvement and the extent to which they will influence the project should also be laid (Zwikel& Smyrk, 2011). By 5th October 2012, a meeting involving all the stakeholders identified will be held. This meeting is very necessary because it will help to find out what they feel about the project (Nnakwe, 2009). In addition, the meeting will also provide a good occasion to prove to them that the project is indeed viable (Bartholomew & et al., 2011). Another project objective that should be completed by 20th October 2012 is the development of partnerships. All participants who wish to partner in this project will be sorted out and their purposes and the extent of engagement identified.
A proper strategy for the execution of the project as well as the involvement of all stakeholders and partners will be paid by the end of October. This will be important to ensure that the objectives of the project are met in time (Moyer & Diem, 2004). The first strategy will be proper communication with all the stakeholders and partners prior to any meeting. Proper communication will be facilitated through direct verbal communication, phone calls, and posters. This will ensure that meetings held will always be successful (McDowall, Bonnell & Davies, 2006). Another important strategy is getting the right personnel for proposed tasks. For instance, a qualified engineer will be required to design and oversee construction orations. Similarly, qualified technicians will also be needed to carry out various technical aspects of the project.
Subsequently, several activities will be initiated to execute the project. Medical check centers will be constructed in each village to enable quick and easier access to the check facilities for men. There will also be public awareness forums created through various communication channels such as radio, the internet, and public posters (Kerzner, 2003). Various stakeholders will be engaged accordingly. Besides these activities, education will be conducted to help men in the community recognize the benefits of healthy eating habits as well as go for regular medical checks. Finally, activities that bring community members together will be initiated. Such activities include sporting events and public forums (Issel, 2009).
Key Messages
For this project, the targeted groups incorporate men aged 16 and above. They should understand that unhealthy eating habits and irregular medical checks are dangerous for their health. Such lifestyles result in disease projections (Healey, 2009). Therefore, they should be educated on the benefits of eating healthily as well as going for regular checks to monitor their health status. This message will be aimed at helping men to stop unhealthy eating practices and attend medical checks regularly. If they adopt these practices, a community that is free of diseases associated with unhealthy eating habits such as obesity and hypertension will be developed. In addition, they will be able to curb any disease that could develop without notice over a longer period of time, becoming very tricky to deal with.
There is a key message to the secondary audience as well. Majorly, the secondary audiences are project partners as well as groups of people who influence the decisions of men above the age of 16 years. Particularly, this group includes the elderly, physical instructors, and health workers. The secondary audience should also be made to know that failure to attend regular checks is harmful to health. It is particularly serious if an individual practices unhealthy eating habits. This can result in high blood pressure and obesity, which could be fatal (Butler, 1994). They should know that there are remedies that could be taken to avert this situation. Eating healthy foods and going for regular checks are such remedies. Therefore, they should come out and support men to adopt healthy eating habits as well as go to the check centers for checks regularly.
Resourcing
To implement this project successfully, different resources will be needed. Firstly, a competent project manager or coordinator will be needed. The major roles of the project manager will be managing the budget, events, and paying bills. An allowance of $70,000 will be allocated to him/her for the entire period of one year. Project coordinator will be responsible for coordinating all planned events. For instance, he/she will be responsible for organizing sporting events, making posters, and media advertisements to create public awareness. He will be entitled to an allowance of $50, 000 for the entire period of one year. Other resources that will be required include radio advertisements, public posters, and public address systems. Radio advertisements and public posters will be important to inform the community of upcoming events and meetings. It will also educate the community on the dangers of avoiding regular checks and unhealthy eating habits. $30,000 will be required for one year. Public address systems will be used during public events. The required amount for public address system is $10,000.
Communication
Advertisements through mass media will serve as the most effective communication channel for the targeted audience (Green& Tones, 2010). The most appropriate time for making such advertisements will be during news time. This is a vital provision when considered critically. It is mostly effective when people are tuned to their radios. The audience can then make further inquiries at the information desk as directed in the advertisement. Additionally, the concerned audience trust pastors and local administrators of the community who can make advertisements in churches and public forums. Sufficient time and money will facilitate these communication channels. Consequently, the concerned channels will reach both the primary and secondary audiences. The message communicated will be proper for them.
Conclusion
In conclusion, proper implementation of the project requires proper planning and involvement of various stakeholders and partners. The success of the project largely depends on how best the mentioned processes are executed. In addition, proper communication is necessary. All these issues are discussed in relation to this project.
References
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Valente, T. (2002). Evaluating Health Promotion. New York, NY: Oxford University Press.
Zwikel, O.&Smyrk J. (2011). Project Management for the Creation of Organizational Value. New York, NY: Springer.