The performance of any organization directly or indirectly depends on how the organization competes with its rivals. Therefore, it is upon the management of the organization to ensure that it is run in a proper way to stand the stiff competition from its competitors. To achieve this, the management must ensure that organization’s internal and external environments are well managed and favorable to the running of the business. As such, this essay evaluates the role of the internal environment and the functions of the management in supporting the organization’s ability to compete favorably with its competitors.
In healthcare organizations, internal environment analysis is a process of evaluating conditions, factors, and proceedings inside the organization and the effect it has on the activities carried out in the organization. As a result, this analysis is crucial to the success of any organization as it helps the organization in identifying its weaknesses and strengths (Safarani, Arab, Rahimi, Ahangar & Fayazbakhsh, 2012).
In addition, this analysis is useful for the determination of the progress of the organization, as it focuses on the main parts of the organization that are the organization’s mission, vision, and strategic objectives. Consequently, this analysis is important to a healthcare organization as it helps it evaluate whether it is working towards its set objectives and goals. Additionally, the organization can identify any weakness within itself and the possible ways of eliminating these weaknesses Moreover, the organization can find the ways it can strengthen itself, for it to enjoy a competitive advantage (Kovner, Fine & D’Aquila, 2009).
Importantly, the performance and improvement of health care organizations partly depend on its management. As such, it is upon the management team to come up with unique and quality strategies that will facilitate the good performance of this organization. To attain these advantages, the manager should ensure that there is an adequate supply of resources required by the organization. This should take into consideration all categories of resources such as human, physical and financial (Till & Grogan, 2008). The availability of these resources will facilitate customer services that will contribute to customer satisfaction.
Besides, the manager should ensure that the core competencies are always maintained. This involves all members of staff who are supposed to be experienced to handle and attend to the patient accordingly. Additionally, the manager should ensure that the organization should have a distinctive capability in a way that it can change over time with the daily advancement of the technology. Through this, the organization can adapt to any market change without having to re-structure the entire system (Till & Grogan, 2008).
Correspondingly, Banner Healthcare organization in America is one of the organizations that evaluate various ways that it can carry out to withstand competition from other competitors. This organization enjoys the competitive advantage of having adequate resources that ensure smooth and efficient operations.
According to Feldman (2014), Banner Healthcare has a large amount of manpower in that this organization has a lot of service providers ensuring that none of the patients goes back home un-attended. Additionally, this organization has good physical assets (Feldman, 2014). The organization is in 14 states of America, implying that they are dominant and can be easily accessed by many people across these states. This is an advantage of this organization over those organizations that are operating in a single place (Bury & Mead, 1998).
The banner Healthcare organization can continue extending these competitive advantages over their competitors. This can be achieved through setting up healthcare centers in other states and bettering the chief management of the organization (Feldman, 2014). By increasing the number of centers, the organization will be in a position to reach out to other patients that are far beyond their reach. In turn, this will enable customer satisfaction, thus there will be more returns. Additionally, the management system of this organization needs to be efficient to ensure that all 14 hospitals are conducted efficiently without any failure or inconveniences caused to the patients.
Bury, T., & Mead, J. (1998). Evidence based healthcare. Oxford: Butterworth-Heinemann.
Feldman, A. (2014). Banner Health Network. Bannerhealthnetwork. Web.
Kovner, A., Fine, D., & D’Aquila, R. (2009). Evidence-based management in healthcare.: Chicago: Health Administration Press.
Safarani, S., Arab, M., Rahimi, A., Ahangar, A., & Fayazbakhsh, A. (2012). Internal Environment Analysis Of Tehran University Of Medical Sciences Hospitals Based On Wiseboard Model. Payavard Salamat, 6(2), 101–109.
Till, J., & Grogan, H. (2008). Radiological risk assessment and environmental analysis. Oxford: Oxford University Press.