Importance of Business Communication


The research paper explains that business communication in different organizations has significant value for the organization’s success. In this communication norm, customers have mutual interaction and understanding. Communication is vital because it expresses the transmission of the message from the sender to the receiver, which must be adequate for easy experience. Most organizations’ actual application of this communication norm implements their high-quality service, ensuring that communication on a set level is sufficient and of value. The research paper explains different dimensions of business communication used by other customers and employees in an organization. However, the paper gives depth analysis of real-world application on facts of communication methods and their set roles on organization success. Most of the implemented features for business communication are goal-oriented to explain its approach engage on an adequate written level. Analysis of various communication techniques creates an engaging change in the market gap.


Business communication is the allotment of information between people, either within or outside a firm. Effective communication is essential in any business because it is a goal-oriented process used by consumers to provide mutual exchange and understanding. With the current change in technology, business communication is not limited as it entails communication through either global level, email, cell phones, amongst other channels. Effective business communication involves strengthening people’s interaction, improving organizational practices, and reducing errors. The primary aim of business communication is to increase shareholders’ dividends in an organization. Intended audience in a business communication understands message delivered based on exchange and critical agenda. For the success of an organization, business communication is essential as it is more goal-oriented due to its internal measures, which are set leading towards reduction of company errors. Therefore, the research will focus on business communication and how the real application of an organization must prevail based on alternate change, which is on occurrence.

Importance and Purpose of Business Communication

Effective business communication for an organization serves on how employees and management interact with each other to reach organization goals. The major five purposes include imagine, influence, inform, express feelings of the form, and target on meeting social expectations of the organization. Most of these purposes create an interpretation that helps the organization accomplish some of the set goals. Since communication is essential in any business success, there is a positive need to express and coordinate communication in a setup that has planned and precedence levels (Chang & Park, 2018). Most companies use business communication to convey information with its mandate to inform the public and individual towards particular tasks and policies that express procedures as per set level. An organization’s top management policies must lower the level of interaction where presented information works out vertically and horizontally, making the overall interaction express the company’s intensity.

Current organizations use effective business communication to evaluate the firm’s progress, which is done by examining its positive and negative issues valued at the judgment level. Evaluation expresses the positive mode of appraisal to the organization. It contributes to organization inputs and outputs, which are some of the ideological demands that are effective and adequate for its growth. Business communication is necessary from the top management to the lower level (Khamis & Wahi, 2021). Lastly is the accurate view on employee orientation which is expressed in the company policies and culture.

Dimensions of Business Communication

Communication is a need in today’s business world. People either work or interact based on the associated need for the organization’s growth with significant interest focusing on achieving business objectives. Different organizations use the four leading and effective business communication categories: upward, external, lateral, and downward (Rathnayaka, 2014). Each category has a primary and goal-oriented level in a real-world interaction. Upward business communication entails communication that arises from subsidiary to manager of the firm, or it can feature an individual in the company’s hierarchy. Every leader is allowed to have the consent of information that gives out the proper understanding of customers’ interests. Upward communication provides those in charge to keep the focus on ideas that are happening on the ground. A real-world example of this communication norm is when a data specialist prepares marketing reports containing website analytics that later feeds the verdict at the top-notch level.

Downward business communication focuses on the flow of information from management to direct reports where the context flows through a predetermined hierarchy level. It works out where leadership informs the employee of a new set of operational procedures and individual expectations which align with company success. It is necessary as involved parties are empowered to take perfect and appropriate authority (Tripathy, 2018). Lateral business communication moves across departments and employees, which makes out impactful status change at an organization level. In this communication norm, the team involved must communicate back and forth via set emails, resolving most information.

A real-world application tends to synthesize organic change, which has an upper level of approval as the serving change and mode of communication. External business communication moves evidence from inside an organization to outside events such as customers, investors, and guarantors who regulate the consultancy level (Kalogiannidis, 2020). It is deployed to express an opinion that aligns with informed consent and how the new product set creates proposal and generate interest from investors.

Methods of Business Communication

Managers and customers use different modes of business communication for effective and efficient communication. Some of these are verbal communication, nonverbal communication, and written communication method. Each mode used helps in the success of a business where it allows people to interact and communicate freely based on the set tone. Verbal communication is based on face-to-face interaction where a person can express suggestive opinions based on interaction like a phone call and video chat. It is one of the most applicable forms of communication, which is natural and comfortable. It allows involved parties to collaborate and engage each other in creating the essence of change in business rationale (Kalogiannidis, 2020). Different types of verbal communication used in business communication norms include virtual meetings, verbal presentations, and in-person meetings. Others are brainstorming sessions, performance reviews, and feedback meetings that allow people to interact and express themselves verbally by listening to other people’s verbal level of expression.

Real-world application of verbal communication in business norm setup is where the situation focuses on delivering feedback and clarity on an issue that might not capture the tone and context of the general communication rationale and recipient interest. Written communication is another mode of business communication between two or more parties. It occurs through content writing, which will later be presented to the party for evaluation. The receiving party must acknowledge receipt of the message and respond towards the specified timeframe (Guffey & Loewy, 2021). Examples of this form of communication include bulletin boards, formal letters, and posters. Others have proposals for training manuals that the firm uses to express various ideal facts of the business setting.

The use of written business communication creates a perfect record of exchanges. An objective world view of this mode of communication has an interactive idea with the client on a certain level which entails gaining clarity from the set level of conversation (Guffey & Loewy, 2021). Written communication mode is effective in a variety of business rationale where the party has to reference communication later through the setting of record as per the business communication and legal detail view of customer’s interest

Nonverbal communication is another form of business communication that is used by people who express their views through the use of body language. Some of these include using facial expressions and gestures amongst others to communicate. Most communication through nonverbal mode must have the consistency of those involved as eye contact is essential during the conversation level. One tends to engage and show authentic honesty on the data and consent of involved parties. Effective business communication through the use of nonverbal communication foster business views based on different sign language, which to some current firms, works out (Guffey & Loewy, 2021). Most of the nonverbal communication norms describe the physical sign language of the person and other body signals, which to some extent, the business might be faced with various challenges.


Effective business communication is significant in the success of any organization as most of its real-world application makes the communication norm capture interest of customers and business owners. The growth and expansion of an organization need the support of business communication in allotment of its goal-oriented level. For the company’s success, it is vital to focus on its importance, depth analysis on its dimensions, and various methods used as an essential reflection on the profit gain of an organization. For a business to fully influence its customers and increase profit gain, there is a need to focus on critical and effective business communication, which keeps quality track of its success. Any organization needs to focus on given modes of communication as its approach must align with the set strategy and how its engagement with the audience creates an encouraging outcome.


Guffey, M. E., & Loewy, D. (2021). Business communication: Process & product. Cengage. Cl earning. Web.

Kalogiannidis, S. (2020). Impact of effective business communication on employee performance. European Journal of Business and Management Research, 5(6). Web.

Khamis, N., & Wahi, W. (2021). Enhancing business communication skills: An action research. International Journal of Asian Social Science, 11(7), 355-364. Web.

Tripathy, M. (2018). Assertiveness–A win-win approach to business communication. IUP Journal of Soft Skills, 12(2), 48-56. Web.

Rathnayaka, R. K. T. (2014). Cross-Cultural Dimensions of Business Communication: Evidence from Sri Lanka. International Review of Management and Business Research, 3(3), 1579. Web.

Chang, H., & Park, M. (2018). A Smart e-Form for Effective Business Communication in the Financial Industry. Business Communication Research and Practice, 1(2), 95-101. Web.

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